1. Bonding with Champion Advocates
Cross-Marketing strategies on Social Networks is the principle of building relationship between Hotel and your target market segment. Cross-Marketing strengthen the connection through a variety of Social Networks – bonding Hotels closer to their Champion Advocates.
Whether you aim to build brand equity, increase profits, or introduce a new product or business, Cross-Marketing leverages its extensive network connections to speak directly to your consumers and witness lasting results.
2. Strengthen Guest Relationships
One of most powerful strategies you should mix in with Cross-Marketing is to apply Relationship Marketing. My good friend Mari Smith has in her latest book The New Relationship Marketing (*affiliate link) captured the real power of this strategy.
People will do business with people they know, like and trust. Relationship Marketing also focus on collaboration of your network. This allows you to give and provide exceptional value to those that chosen to be part of your network. Make sure you value the gift of servant leadership.
3. Dip into New Trends and Market Segments
Cross-Channel Social Networking allows Hotels to engage with new market segments in a unique way. It will also help you better understand where your targeted market hangs out.
There are a lot of untapped demand in todays markets. Utilize these strategies to identify your guests wants and needs.
Not only is this an effective way to dip into new trends, it is extremely cost efficient. This can be utilized to improve your Hotels USP (Unique Selling Proposition).
Social Networking is a dynamic process, and you can change your Social Network profile to showcase an upcoming event or campaign that appeal to your new market segment.
4. Redefine Servant Leadership
Servant leadership – a servant leader is someone who is servant first, who has responsibility to be in the world, and so he contributes to the well-being of people and community. A servant leader looks to the needs of the people and asks himself how he can help them to solve problems and promote personal development. He places his main focus on people, because only content and motivated people are able to reach their targets and to fulfill the set expectations.
The basic principles of Hotels focus on Customer Relationship – Customer Care and Customer Care. We now adds Customer Engagement into this mix.
Be the leader in your Hotel that respond and reach out to your guests. Anticipate their wants and needs, and find new ways to present values in your Social Networks.
5. ROI becomes a natural BI-product
ROI will come as natural bi-product of implementing proper Cross-Marketing strategies for your Social Networks.
Put in place proper Listening Outposts that allows you identify mentions of your brand.
Provide timely and proper response with the same media as identified from your brand mentioning.
Measure the results of your Social Networking activities. Bottom line is that we still here to do business, and it therefor important to measure the effect of our activities. This will allow you to early identify any changes that need to be done.
How does your Social Networking activities support your Hotels business objectives? Does this effort provide more leads, higher booking conversions, thought leadership and does it help you identify concerns.
6. Building Trust
Cross-Marketing strategies on Social Networks allows your consumers to see that other businesses trust you. And with proper strategies in place you will create Champion Advocates that will market your services and products.
Not only that they will also step in an support your Hotel Brand when concerns are posted.
Start practicing servant leadership by giving 100% value to your Champion Advocates, and then make yourselves receivable. The long term value of trust will make your Hotel stand out, and benefit from acquiring new market segments.
7. Identify Quality Champion Advocates, Employees and Partners
Following these principles will allow your Hotel to identify new trends and new market segments. And it will also help you to identify quality Champion Advocates, Employees and Partners.
This is a great way to generate quality leads to your brand. Build quality brand equity through trust. People will do business will people they know, like and trust in more than one way. The power of Social Networking is engage with people that wants the best for you and your Hotel.
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