Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.
What’s Everyone Talking About?
Tawki, the latest do-it-yourself (DIY) video service will several features its current competitors are lacking. Their social platform promises true one-click video creation system and an animated premium video option, all accessible from a social video channel. Their first animated video featuring the “Social Media Scientist” debuted on YouTube last week and has already tallied over 50,000 views.
“We have seen the so-called one-click services on the market today, and they have disappointed us,” said co-founder Ron Callari. “So Tawki will offer a user experience that is truly one click”. Then once videos are created, users will have the opportunity to edit it in many ways, upload to YouTube or Vimeo, while sharing it and receiving user-generated feedback on Tawki’s social network.
Ron Callari, who has cut his teeth on tech start-ups in the past with companies like Flip.to, knows what it takes to identify solutions through automation, while signing multi-million dollar clients internationally in a short turn-around. Also proficient in video production, he was the winner at the New Jersey Film Festival in the video short category, with a video production, titled: “New Jersey’s First Lady.”
David Leonhardt has spent most of his life promoting clients and employers, at one point juggling over 500 media interviews per year for CAA Ontario. From crack SEO to social content promoter, he has always kept a few steps ahead of digital promotion changes. As SEO grows less important, video grows more important…which is why he is here (and why you should be, too!).
India’s Leading Global Tech Team Joins Tawki
Tawki will also offer premium videos with 2-D and 3-D animation, as well as animated “themes” or “templates” for user videos. This service will advance do-it-yourself (DIY) videos to a level not seen previously. To meet that challenge, “we are partnering with one of the leaders of India’s global tech community, based in Dehradun, India, “ says Callari. “Gagan Kohli and his team at eTrinity Infotech are the top-notch programmers we’ve selected to build out Tawki’s architecture and infrastructure,” he adds.
Tawki’s Automation Takes The Angst Out of Video Production
For anyone who has struggled with the multiple steps involved with video production software such as Final Cut , Adobe or even Apple’s iMovie, Tawki seeks to eliminate the time-consuming editing process that is required by those products. With Tawki’s one-step automation, eye-catching promotional videos can be made within minutes for small and medium size businesses, as well as fun-filled videos users will be pleased to share with their families and friends.
It’s All In The Algo
Users can upload their own images or videos, as well as their own music, or they can simply select from Tawki’s extensive library. In so doing, they will be able to assemble the ideal images, video clips and music based on Tawki’s mixer algorithm. They can rearrange the elements at will, add voice-over or choose to leave the video just as it was created by Tawki’s one-click automation.
While there are other video production systems in the market today, there are none that offer a unique animation option which will further distinguish a Tawki video production from others found online.
“The algorithm-based one-click videos are ideal for people who just need a video illustration, such as bloggers or destination marketers,” said co-founder David Leonhardt. ‘Performers, restaurants, hotels, book authors, families, retailers and manufacturers will want to upload their own photos – which they can still do with a single click with no need to edit in many cases.
Join Tawki on IndieGogo
Tawki is raising their first round of funding through the crowd-sourcing site, IndieGogo. Become part of digital history and join in the fun of collaborating with Callari, Leonhardt and Gagan.
All parties interested in donating or signing up for beta-testing are encouraged to visit Tawki’s fund-raising campaign which just recently launched on August 27, 2013. Tawki can be also be found on Twitter and Facebook.
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A special Thank You to Ron Callari – Chief Scientist at Social Media Scientist Ltd Tawki.
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