Are Morch

/Are Morch

About Are Morch

I'm an entrepreneurial Hotelier, writer, blogger, digital strategist, and a Hotel Social Media Consultant with focus on Hotels and Resorts. Coming from a strong background in IT, customer service, and Hotel management; I provide a unique service for Hotels and Resorts to reach their customers on a whole new level, through Social Media.

Three Way Hotels Can Use Social Currency In Their Social Media Strategies

By | March 12th, 2017|

Social currency is a concept that speaks to how we only share things that make us look good. It’s why we share certain pictures or articles on Social Media. It’s also why we only tell [...]

What Happens When Facebook Owns the Customer Experience

By | March 6th, 2017|

Facebook is striving to be the go-to channel for the whole customer experience for business travelers. One of the patterns I have seen over many years and that often mention in various forms is how [...]

How to Future-proof your Hotels Social Media Marketing

By | February 28th, 2017|

Change refers to a difference in a state of affairs at different points in time. And often change represent a paradigm shift that meets various forms of reactions within the organizations. Social and New Media [...]

Customer Partnership in a Disruptive Hotel World

By | February 20th, 2017|

Hotels today is starting to learn the real impacts of the Digital reality. Data from 2016 showed us that in the US: 258 Million digital US users consumed 1.5 Trillion digital minutes each month More [...]

Confessions of A Professional Hotel Social Media Manager

By | February 7th, 2017|

Back in 2010 when I decided to combine my knowledge with Hotels, IT and Social Media I knew then it was going to be an interesting journey and challenge I had set myself up for. [...]

3 Ideas for Your Winter Road Trip Checklist

By | January 31st, 2017|

3 Ideas for Your Winter Road Trip Checklist Whether you're headed to the mountains to hit the slopes or to visit family for the holidays, winter road trips are a great opportunity for a vacation [...]

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