Social Media and New Media is providing Hotels with access to new exiting market segments.
Are Hotels effectively dipping into these market segments today?
Research show that online booking for Hotels is increasing rapidly. My friends at buuteeq show in their research that online bookings has grown close 50% over a 10 year period. And as [...]… Continue Reading
How To Win Hotel Customers And Influence Brand Identity With Social Media
The Hotel Social Media Hub
New market segments is evolving from Social Media. Hotel Customers is utilizing new media to make an educated booking decision.
Booking Patterns from Independent Hotels in 2011 showed us that as much as 72.9% of the guest that booked a reservations came from various search engines.
A resent survey from eMarketer shows that guest type [...]… Continue Reading
Can’t Keep Up? 3 Powerful Facebook Tips To Spark Your Hotels Engagement
Define your Strategy
a. Know your Hotels story
Was is it that the walls can tell your customers?
Be authentic, be unique, be personal and don’t be afraid to be vulnerable. When your Facebook network start know, like and trust you then they will share, like and comment in your Facebook Timeline.
b. Know your Social Targeted market segment
Go [...]… Continue Reading
3 Killer Secrets That Will Amplify Your Hotels Facebook Timeline
Why should Hotels build a Facebook Timeline?
According to Google Travel we are now looking at 5 stages of Travel.
Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip
Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking
Booking: 37% of leisure travelers report [...]… Continue Reading
How To Become A Hotel Twitter Zen Master in 5 minutes
If you can answer these questions in less then 5 minutes then stop reading; “You are the Hotel Twitter Zen Master!”
What is it that keep Hotel Decision Makers awake during the night?
And Twitter is not the answer. What most Hotel Decision makers look at is outcomes. Occupancy and Revenue are metrics that will keep them [...]… Continue Reading
7 Ways for Hotels to Serve Your Guests On Twitter
Can Hotels Serve Guests on Twitter?
Many of us has read the story on how Comcast used Twitter to become a front runner of good customer support on Twitter. Frank Eliason started out a new era of serving customer with @comcastcares. Today Frank is SVP (Senior Vice President) of Social Media for Citibank in New York.
He [...]… Continue Reading