The Magic of Hotel Reference Points
Getting the customer to book a room, and then check in to a Hotel room is one of the most basic goals for every Hotel.
Most Hotel Marketing strategies is typically addressing focused on Front-End services. But the real revenue for Hotels lays in the Back-End services. It is when [...]… Continue Reading
Category Archives: Relationship Marketing
How To Capture Hotel Social Media Customers For Life
How Your Hotels Facebook Fan Page Will Boost Bookings
A. The Problem
You got a Facebook Fan Page for your Hotel
You got a new fancy Cover Photo
You organized your Apps
You pinned posts
You highlighted posts
You added some milestones
We had contests
We created deals and specials
We claimed our location
We increased our Likes and Shares
EdgeRank loves you
And you added a Booking Engine to your Fan Page
You created a Facebook [...]… Continue Reading
How To Find The Hotel Social Media Superfans in 3 easy steps
With Social Media there has evolved a new expression for the ideal customer. This expression is Superfans.
Who are they? Where are they? Why should Hotels connect with them?
They are the customers that get completely involved with your brand, and will go out of their way stay with your Hotel Brand. Up until now Hotels [...]… Continue Reading
How Relationship Marketing Will Increase Hotel Occupancy
Why Relationship Marketing?
At the core of relationship marketing is exchange, that is profitable to parties involved in
the exchange. The concept of exchanges as it applies to relationship marketing can be viewed at from either a transaction cost analysis approach or a social media exchange approach.
Start with identifying the Social Media Exchange approach.
Relationship Marketing encourages Hotels [...]… Continue Reading