Search Engine Optimization (SEO) is an essential part of your website, and a website has no meaning if there is no SEO linked to it. SEO requirements keep on evolving, and it can be challenging to be updated on the latest transformations. However, if you want your Google rankings to get noticed and to be at the top of the list, you have to be in the loop.
Advanced sites get more traffic over time, and that means more leads & conversions. Many people concentrate a lot of their time on keywords and nothing else. If you are more careful about keyword optimization and still not getting the outcomes, you may need to consider other factors that impact SEO ranking. Other websites have a high ranking because they are making continuous efforts to improve their SEO.
Search engines analyze information like the length of time visitors stay on your website, bounce rate, pages viewed, broken links, inbound and outbound links, etc.
This article will describe some ways to increase your SEO ranking; let’s explore them.
1. Enhance your page loading speed.
The time taken for your page to load is critical to assess if it is viewed. Google will identify the slow load time of your website, and this will hamper your ranking. Also, it will affect the way your website visitors engage with your website. As per research, if your page takes longer than 3 seconds, users tend to abandon it. 80% of those visitors won’t return to that page. If your website loads faster, people will return to it. Google computes the popularity of your webpage and adjusts your search ranking accordingly. Thus, it is crucial to work on your page speed and server response time.
2. Generate high-quality content
To increase your website traffic and popularity, you need to give people a reason to keep coming back. Your content needs to be the latest, relevant, and of superior quality. The next factor that affects SEO ranking is the stay period. This means how much duration people spend on your webpage. If your page has fresh and valuable content, it will keep visitors longer and enhance your stay period.
Moreover, when visitors bookmark your webpage from a Google Chrome browser, it can increase your SEO ranking. Superior quality and the latest content will motivate your users to bookmark your webpage.
3. Reduce the size of your images
Images are great for your website. However, you need to be sure your images are optimized before you put them on your website. Huge image sizes can slow your page loading time, and that cannot be good. Yes, it hampers your ranking. Hence, compress your images. You can also strategically use keywords in your pictures and captions to improve your ranking.
4. Split your content with header tags.
Another way to enhance the user experience is by using headers on your website. They split the content and make it simpler to read or skim. Also, headers make everything look more attractive, which is always beneficial. If your website looks like a bundle of texts, it will demotivate them to spend more time on it. This will hamper your SEO. WordPress easily allows you to change the header tags.
5. Start Blogging
Blogging is an excellent tool for your business. It is a tool used for lead generation and engages visitors to your page. However, some people don’t realize that blogging enhances SEO rankings. If you manage to establish a bunch of readers on your website, you will receive a lot of traffic regularly. You can also infuse other things as talked about earlier, like header tags and pictures.
Other elements like links, keywords, and better readability can also be infused into these blogs. This all collectively can help increase your rankings.
6. Ensure your website is readable.
While writing content, keep in mind your audience. If you want people to visit your page and spend time there, write in words they can understand. Your content must be written in ways understandable by a vast mass. You can also use online resources to help you.
7. Optimize your website for smartphones.
In recent times, there has been a substantial rise in the usage of smartphones and mobile apps. It has taken over the laptops and desktops. More than 60% of Google searches stem from smartphones. This is how Google identifies and ranks sites accordingly. Your webpage needs to be optimized for smartphone users. This is how you are more likely to get attention.
8. Format your page correctly.
Take sufficient time before coming up with your website layout. It requires being immaculate, precise, arranged, and chaotic. Keep a check on your font size, alignment, and typography. Make use of colored text, bold, and italics text accordingly. Another way is to use bullet points to make it more attractive and readable. A clean format and design will enhance your SEO ranking.
9. Render proper contact information
Make your contact information easy to find. It should be available right there for people to view, and this is how you gain their trust. All your contact details must be there in plain sight. The worst thing to happen is people reporting your website just because you forgot to add your cell number, email address, and location. This will hamper your SEO and take down your rankings.
10. Use Keywords
Keywords are essential when it comes to SEO. You want to include words people will look for throughout your content. If you add too many keywords, Google will identify this, and that will hurt your ranking. Keywords must naturally fit into sentences, not that you have tried hard. If your keywords match their search, your webpage will have a better chance of getting a higher ranking.
Conclusion
SEO is a trending tool and is not going to fade out anytime soon. You must focus on your website right now and later as well. Keeping a check on your traffic and search ranking will help improve your SEO strategy and thus your rankings.
Author Bio:
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers in the USA who deliver the best mobile solutions, mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites.
Related article: 5 Hotel SEO Tips To Get More Direct Bookings
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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