From spas and business centers to infinity pools and on-site fitness centers, today’s hotels lavish guests with amenities that make their stays comfortable and convenient. Once upon a time, a hotel restaurant was always part of this rota of must-haves. Now, however, many accommodations steer clear.
Modern guests benefit from having a hotel restaurant just as much as bygone customers. Today’s patrons might get even more out of a stay with an on-site restaurant.
1. Get a Worthwhile Experience
As previously mentioned, hotel customers want their lodging to be an experience in and of itself. No longer is a hotel merely a place to sleep at night. Bookers want the whole thing to be an event, right down to the dining options you have on-site. If your hotel has everything they want, they’ll often pay top dollar to get it.
Experts recommend making the hotel restaurant into an experiential dining room that breaks the mold. You don’t have to go too radical. Simply elevating the menu items from seemingly safe fare will make an impression. Try to differentiate the decor of your dining room, too, so that it doesn’t feel like a cookie-cutter restaurant. You can take things to another level with a bona fide fine-dining experience. Implement a dress code and phone-usage rules and voila — you have a serious ambiance.
2. You Stay More Safely Than Ever
One of the benefits of having an on-site hotel means is that guests stick around for dinner, drinks, and dessert. As such, no one has to worry about how they’ll get to and from a local eatery or bar. Instead, they can safely eat and imbibe, then head back to their rooms without getting behind the wheel of a car.
Even without drinking involved, it can be a hassle for guests to drive around, find somewhere to eat, come back, park, and go to their rooms. Solo travelers might find it daunting to do so, especially at night. Having a hotel restaurant helps everyone feel safe and brings in additional income for the business.
3. You’ll Return for Great Fare
Guests don’t want the traditional, simple hotel restaurant anymore. Young adults and forward-thinking travelers will use their purchasing power to push for better options. Millennials, in particular, spend about $140 each month to dine out — and they’re not going to eat just anywhere. Instead, they use their phones to find the best local restaurants, even while on-the-go.
You can quickly cultivate this type of customer with a high-quality on-site restaurant. Not only will traveling guests love to eat on-site, but locals might start flocking to your hotel, too. Once you impress a guest with your hotel-restaurant combination, they’re sure to return for both.
Hotel Restaurants for the Win
A quality on-site restaurant is a win for both hoteliers and their guests. The right combination of fresh fare and eye-catching decor in the restaurant will make stays more convenient and memorable.
Take a critical eye to your hotel’s food offerings and ask yourself what you can do better. More importantly, how can you change your hotel’s dining experience to bring in more guests? Once you do, you’ll be surprised at the benefits it brings to you and your clients.
Related article: 4 Simple Food and Beverage Lessons for Hoteliers
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Kacey Bradley is the blogger behind The Drifter Collective, an eclectic lifestyle blog that expresses various forms of style through the influence of culture and the world around us. Along with writing for her blog, she has written for sites like U.S. News, SUCCESS, Guides for Brides, Hotel Online and more!
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About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.