The hotel business is very visual, which makes social media perfectly suited for advertising. Not only that, but it is a great way to build a personal rapport with your visitors, do some follow up, and get some of their recommendations.

Without a solid social media strategy, you’re leaving tons of money on the table and aren’t taking advantage of all the branding power a well-run social media page can have. Let’s take a look at a few original ways you can use social media to promote your business.

Show Them Another Side of the Business

As a business owner, you should do your best to treat your employees right. A happy team is a better performing one that is more inclined to provide good service. Clientele also gravitates towards companies that have a reputation for treating their employees with dignity.

This is why you should always work towards the wellness of your employees. Have a wellness program and flexible break times. Showcase you launching this wellness program with a video on your page. Hold special events for your staff and show that on social media as well.

You could hold an annual or seasonal party or picnic, whether more adult or family-oriented and rent a carnival. You’ll then have tons of content for your page, have happier employees, and people will have a better image of your brand as well.

Post City Guides

Not everything on your social media page should be about directly promoting your Hotel. You should be spending most of your time helping and being a good resource. This way people will form an organic relationship with your brand.

One of the things you could do is post city guides. This accomplishes plenty of things. First, you’ll be able to help possible guests find things to do in the city. Second, you’ll entice your readers to come to your city and stay at your Hotel.

But at the end of the day, you’ll become a go-to for people looking for information about things going on in the community. You could also add some major attractions that are close to your Hotel, as many people will use proximity to major attractions as one of the main reasons to book a Hotel.

Be Weird

Not all Hotels are for the sunglasses-martini-sipping-by-the-pool crowd. Some are more offbeat. Take this Instagram page from the Ace Hotel. Pretty hard to see what they’re about here, which I’m sure this is what they were aiming for.

You don’t need to get as cryptic as them, but if your crowd is more on the eccentric side, don’t be afraid to show your eccentricities if you want to attract your audience.


Social media is one of the most powerful tools any Hotel can use to spread the word. Make sure that you follow these few simple tips and you’ll be able to harness all the power it could have for your business.

Related article: Why Social Media Management is Valuable and How It Can Leverage Direct Bookings for Your Hotel


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About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast