by Are Morch | Feb 19, 2020 | Customer Experience
Humans are driven by their current states seeking pleasure and avoiding pain. Instant gratification is not a new principle. There has always been an underlying need for instant gratification in a given relevant context. In the past hotels have been able to rely on...
by Are Morch | Jan 22, 2020 | Customer Experience
Access to cost-effective and innovative technology is shaping the modern digital customer experience for hotels. Today will live in an era where brands create digital experience offers that embrace customer experience and personalization. As hoteliers, we have to be...
by Are Morch | Nov 6, 2019 | Customer Experience
Today customer experiences represent a holistic approach through a growth mindset that connects systems, data, and teams to create a seamless and personalized customer experience from one hotel brand’s reference point to the next. As hoteliers, we have to...
by Are Morch | Nov 4, 2019 | Customer Experience
Train people well enough so they can leave, treat them so they don’t want to ~ Sir Richard Branson. The customer experience is based on perceptions from mental shortcuts people use to identify what is important to them. And more intense and recent the experience is...
