Why should Hotels build a Facebook Timeline?
According to Google Travel we are now looking at 5 stages of Travel.
- Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip
- Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking
- Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago
- Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone
- Sharing: About 1 in 3 business travelers have posted reviews online of places they’ve been
The new Facebook Timeline is the ultimate Storyteller for your Hotel. You now have access to a new unique tool that allows you to share the stories, memories, dreams and experiences related to your Hotel.
And now it is your customers and peers that hold the virtual pencils for these stories.
Now why is this shift so important?
It allows Hotels to create Social Experiences through their Facebook Timeline, and amplify the most powerful type of marketing available today – Word Of Mouth.
Discover 3 Killer Secrets That Will Amplify Your Hotels Facebook Timeline.
Build Your Pillars
It’s still is a Business Page where you connect with your customers about the things they care about. If you have not built your Social Media Strategy yet, make sure you put CARE on top of it.
And build a image of your brand that is Social and Care by design.
My friends at Residence Inn shows us in a great way how to connect with their customers through this principle.
Engage Your Network
Engagement seems to be so complicated, yet it is so simple. Remember this is all about two-way communication.
Make the conversation interactive, and create unique content that your network want to engage with through comments, share or like.
Are you Stanley the Giraffe or Opal the Elephant?
Residence Inn capture their main theme, and continue telling their story in their Timeline.
Amplify The Experience
When your customers start comment, share or like that is when your story will start being part of the News Feed. It is when the story becomes organic and live its own life that we experience Word Of Mouth.
This is when you start nurture your customers and make sure you have fresh content in your Timeline.
Find creative ways to reward your customers. Here is a great example from citizenM Hotels.
Why are these secrets so powerful?
The story will now bring us from Dreaming to Booking to Sharing. If you apply these simple strategies to your Hotels Facebook Fan Page you will make dreams come true.
And the real secrets lays in keeping the process dynamic and fresh.
Check in and enjoy my hospitality at Hotel Marketing & Social Media Strategies
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