How Twitter will increase awareness, spark discussions and drive traffic for your Hotel
Need to build a Twitter Strategy for your Hotel? Here are some quick effective tips here you can apply immediately to your Hotel.
Ask your Customer
Airbnb world’s largest community hospitality company for sure they have understood the power of the Twitter Community.
A lot of their success lays in the ways they communicate with their Twitter Community.
We want to know! What festivals or events are the hardest to book hotel rooms for? pic.twitter.com/2f2gB8gSjQ
— Airbnb (@Airbnb) May 20, 2014
Airbnb makes sure to keep the discussion going on their blog with effective customer experience tips: Attract more Guests: 10 Simple tips from home staging expert Meredith Bear.
Hotels have used surveys and focus groups to learn more about their target markets needs and wants. Now you can attain valuable data in real time.
Attract a relevant audience
You have to put your Hotels content in front of the right audience. There is one of the hidden gems of Twitter. Tailoring a targeted audience is great way to reach out to a defined group of existing customers and potential customers. Here is an example how this can work:
— Continental Tire (@continentaltire) May 13, 2014
With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website.
To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. Then Twitter matches that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal.
The end result is a highly relevant and useful message for the user. Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it.
Awareness with #hashtag
— Renaissance Orlando (@RenSeaWrldHotel) May 22, 2014
Twitter is the best tool you can use to increase brand awareness during holidays, events or special occasions. There’s no other place with as many relevant conversations. Even if the customer aren’t physically there, they can still join the discussion and promote your brand. So why not combine visual content with targeted #hashtags.
Give to engage
— Colin @ Hilton House (@hiltonhsehotel) May 22, 2014
One of the most effective ways to engage on Twitter is to give and scale. With seasonal changes, your Hotel can give values to a very highly targeted audience. And Twitter is also an excellent tool to make changes on the fly.
Giving is a reflection of your Hotels value proposition. Be creative and combine one of the most requested free amenities like Colin @ Hilton House does.
Keep in mind that the most engaging Tweets are: timely, witty, relevant, informative & platform-specific. To drive engagement, include links to content that positions your expertise and appeals to the interests of your core audience. Include popular hashtags and popular topics to keep your messages fresh and relevant.
Value Proposition the ultimate Twitter fuel
— citizenM hotels (@citizenM) May 20, 2014
Build loyalty with your followers by being a thought leader and a valuable resource for industry information.
Want to experience the ultimate Twitter effect, then combine all of the elements mentioned here in one simple tweet. This type of tweets can increase your follower base up to 250%. But the word of mouth ( the world of mouth) will make this type of guts pay off.
How share-able is your Hotels Tweets?
— Four Seasons Hotels (@FourSeasons) May 18, 2014
Want to learn more?
Social Media Coaching for your Hotel
Social Media is constantly evolving and changing. Staying on top off all this can be a daunting task for many Hotels.
Social Media is no magic wand, but with proper strategies in place magic can happen.
Please don’t buy into hypes just to learn that you got sucked into a meme.
Many Hotels fear the flip side of Social Media. This is one of the reasons why Reputation Management is so important.
Sometimes we will screw up and make mistakes. Social Media will not prevent this. I know I for sure is not perfect, and I have done my share of mistakes.
Over time, I have learned how a Social Media Coach can make a real difference for a Hotel. If you want to learn more on how I can help your hotel send an email to email@example.com today.
If you are interested learning more contact me, or get free updates when you sign up below. Be part of a Shift where Social Selling will make a difference for your Hotel.
About the author
Learn more about Social Coaching for Hotels