What are Company Pages?
Company Pages is the ultimate networking option for your Hotel. Here you can provide engagement touch points to build your unique brand equity.
Make your Company Page accessible for potential job seekers to see the Human side of your brand. This is a unique gateway to capture high quality job seeking leads.
Potential job seekers have the opportunity to use company pages in their research.
LinkedIn has the option to follow a company of interest. This to follow their business development, and new job opportunities.
Company Profile Components
Arrival area of your Company Page – the Overview Tab provides a friendly introduction to your brand. When a member visits this tab, they see everyone in their network who works at your company, your company’s blog posts and Twitter feeds.
Use LinkedIn to fire up your Hotel HR department.
Post jobs that challenge qualified leads. And give them the opportunity to explore the many opportunities and career choices available through your Hotels Career tab.
Products & Services
Yes! LinkedIn allows your Hotel to add eye catching images and highlight products or services that are relevant to your target audience. When a member visits this page, they will see how many of their network connections recommend your product as well as their recommendations.
As an administrator of your Company Page you will have access to valuable LinkedIn analytics for your brand. Use this to understand the composition of your base of followers – who they are, what they do and which other companies they follow.
Key statistics of your Hotel is high value to attract quality leads to your Hotel. LinkedIn Company Pages unique key statistics bring the value of networking and champion advocates to new dimension.
Keep your company description short and sweet. Focus on key touch points that will engage your network and peers.
You want to encourage your employees to connect their personal profiles to your company profile.
This will provide your Hotel Brands network (up to 2 degrees of separation) with a list of employees currently working at your Hotel.
Another great practice is to encourage new hires to indicate on their LinkedIn profile that they been hired by your Hotel Brand. Gives a excellent exposure of your brand. This is how you can really build brand equity for your Hotel.
Recent Promotions and Changes
Is similar to New Hires and show employees who have indicated in their profile that they’ve recently changed positions at your Hotel.
Key statistics will default show profiles that has the most recommandations. Add great addon is to showcase the most viewed profiles for your Hotel Brand. Be edgy and make your peers feel special when they work for your Hotel. This will also attract other employees to your Hotel brand.
Have your Hotel taken the time to kick up your Hotels LinkedIn Company Page a notch?