The secret to standing out from the competition and attracting more customers is to be unique and know what customers like most.

People like both unusual and everyday things. Therefore, when designing your hotel, incorporate creative elements, inviting areas, and intriguing furnishings to give your guests a memorable stay and ensure that you are the first place they want to visit on their trip.

Check out the following design tips if you’re looking to make your hotel stand out:

1. Comfort as a priority

Make sure your customers’ comfort is a priority for both your staff and you.

It is beneficial if visitors have extra space for their belongings, clothes, and bags. Strive to make the room as comfortable as possible, not just the bed.

Some basic tips for creating a pleasant place for customers are:

  • Since guests are reluctant to give up essentials on a work or vacation trip, make sure all mattresses are clean and all other items are in order.
  • Provide extra storage space for luggage or offer a small table or bench where a suitcase can be placed.
  • Make guests more comfortable by placing a cushioned chair or side chair in the room along with a table and lamp.
  • Remember to provide your guests with a few extra sets of towels and bedding.

2. Lighting

Lighting is another element that affects the comfort of customers. A guest room needs just as good lighting as a master bedroom.

It’s important to have plenty of light sources, with a bright reading lamp next to the bed being an absolute must. It’s so annoying to get into bed and then realize you can’t read.

If the space for a lamp is not enough, think about hanging it on the wall.

Some tips for brightening are:

  • Place a lamp near the bed on both sides.
  • Use lamps with different colors to create an attractive ambiance,
  • To create a luxurious room for your guests, you can also put many green plants in the room and use plant lamps to make them grow inside. LED grow lights are the perfect choice if you want to have plants in your hotel.
  • A small night light is helpful, and a lighted magnifying mirror for makeup is a real luxury.

3. Mattress to suit different people

To make sure your guest room is comfortable, it is important to find the best mattress for everyone. Choose a medium-firm mattress so that guests can sleep comfortably in different positions.


Mattress to suit different people


There are several brands and types of beds. Among the types of bed mattresses are:

Latex mattress

To create a firm and durable sleeping surface, latex foam in a latex mattress is combined with either springs or reflex foam.

Memory foam mattress

A memory foam mattress has a layer of memory foam layered with springs or support foam. Memory Foam softens with the heat of your body and conforms to your shape. This provides excellent comfort and support.

Innerspring mattress

Innerspring mattresses use metal coils (usually made of steel) as a support system. There are various designs of spring systems, including those with individually wound pocket springs and those in which the springs are integrated into a single unit.

Air mattress

An air mattress is a sleeping pad or mattress that is inflated. An air mattress can be used as a temporary guest bed.

4. Focus on the details

A room will look beautiful, cozy, and ideal for a vacation if it is decorated with the right details. Make sure to decorate the room with different photos, mirrors, and real or fake flowers. Another nice gesture is to provide reading material such as magazines or books. Also, put some snacks in there to show that you appreciate the clients.

The television in the guest room is a great choice. Don’t forget to put the remote near the bed so they can turn off the TV without having to get out of bed.

Also, choose shades that complement the surroundings and enhance their beauty.


People want to travel to different places for different reasons. Some of them travel for pleasure, others for professional reasons. But at the end of the day, it is more important for them to feel comfortable in the hotels they choose.

Some of the tips to decorate the hotel rooms are comfortable beds made of quality mattresses; making sure to plan a space for luggage and other things because people like to have a lot of space; focusing on the details like mirrors, pictures, and flowers; these details make the room look luxurious, comfortable, and make it stand out from other hotels.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

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Take charge of your future and embrace the digital revolution by reaching out to Are Morch – the visionary Digital Transformation Coach who is poised to lead you towards an exciting, prosperous future.

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Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels

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Are Morch assists hotels ? in increasing their direct bookings through innovative digital transformation solutions, while avoiding competition with online travel agencies.

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