Digital Transformation Partnerships for Hotels

Why Digital Transformation Partnerships for Hotels?

%

digital transformation market growth by 2025

%

of revenue growth reported by digital mature brands

%

increase in engagement where technology supports employees at work

%

increase in productivity by connecting the customer experience with the employee experience

Digital Transformation Partnerships Programs for Hotels

Your hotel's digital transformation journey starts with learning what you have and become more thankful.

Building relationships and making friends first. Creating a system for hotels were people and technology work in harmony.

Start unlocking new potentials helping people with the confidence to act. Creating a system that recognizes people for their intellectual and emotional worth, building trust and inspiring voluntary cooperation.

Achieving tangible results by combining creative competence with the confidence to act.

Collaborate with employees, customers, and the community to reduce friction. Create a system that identifies the factors of disproportionate influence for your hotel.

Create unprecedented value that opens a new value-cost frontier. Differentiate with a thankful portal with digital thanks. Measure what your hotel gives.

EVALUATION

Start the digital transformation process

What does your hotel have?
Identify the right place to start with the right team

Identify the current digital state of your hotel

Plotting your hotel Pioneer-Migrator-Settler map
Settler – Me-too value (value imitation)
Migrator – Value improvement over competition
Pioneer – Unprecedented value (value innovation)
Strategic groups within the hotel industry
Chain of customers
Complementary product and service offerings
A functional and emotional appeal to customers
Time
Gratitude

Where do your hotel want to be?

Identify your hotel’s “hidden” pain points
Define noncustomers
Why are they not booking your hotel?
Define the three ties of noncustomers (soon-to-be, refusing, and unexplored)
Identify a new uncontested market

Create a Tipping Point leadership strategy canvas

Identify your hotel’s major value drivers
Identify values from the customer’s perspective
Make all details understandable
Rate your hotel services and products attributes (room, amenities, location, ambiance, staff, breakfast, parking, booking, cost-benefits)

Draw your hotel's digital transformation journey

Reimagine and redefine your hotel market boundaries
Define alternative experiences

Create a four-action framework

Eliminate

Which factors that your hotel takes for granted should be eliminated

Reduce

Which factors should be reduced well below your hotel’s standard?

Raise

Which factors should be raised well above your hotel’s standards?

Create

Which factors that your hotel never offered should be created?

Make your move

Implement
Practice and test
Optimize

DIGITAL TRANSFORMATION

Creating uncontested markets for your hotel

Reimagine the future of your hotel business. Learn how to break away from the crowd while simultaneously reducing your costs, which creates a new path of growth.

Making competition irrelevant

Learn how value innovation creates a shift towards differentiation and low costs and achieve a competitive advantage for your hotel.

Capture and create new demand

Learn how to understand and get new insight from who your hotel’s non-customers are and how to unlock them.

Break the value-cost trade-off

Learn how to effectively create a leap in value for employees, customers, the community, and the hotel through the simultaneous pursuit of differentiation and low costs.

Align the digital transformation framework with your hotel's activities in pursuit of differentiation and low-cost

Through value innovation, your hotel will learn what to eliminate and reduce as you do what to raise and create. This value innovation approach allows your hotel’s digital transformation framework to leapfrog the competition, creating a positive buzz – especially online – that attracts not just new customers but raving fans.

SOCIAL MEDIA

Engagement

Social media is about collaborating and involving employees and customers in new strategic decisions that affect them by soliciting their input and allowing them to refute the merits of one another’s ideas and assumptions. It is key to communicate respect for individuals and their points of view. This will result in more effective decisions and genuine commitment from everyone involved in execution.

Explanation

Ensure that everyone involved and affected understands why the final strategic decisions are made. An explanation of the rationale supports confidence among all the people involved, and that their ideas and input have been considered. This principle serves as a powerful opportunity to learn and help to learn. Employees, customers, and the local community want hotels to work with them. Engagement and explanation sets the foundation for this.

Expectation Clarity

Requires that after the social media strategy is set the new rules of the game must be clearly stated. If you started in the spirit of collaboration and partnership with people through the engagement and explanation principles, they would take ownership of the new rules of the game. When people clearly understand expectations, political jockeying and favoritism are minimized, and everyone involved can focus on executing the social media strategy rapidly.

CONTENT

Expanding people's horizons and guiding them

Enabling a new perspective of what could be with your hotel creatives. Expanding people’s horizons to ensure you are looking in the right direction with your creativity. Lift employee, customer, and community value by raising and creating elements your hotel never offered before.

Inspire people and build their confidence

Break down your hotel’s creativity into small, concrete steps that move people forward in increments that inspire and build their confidence.

Build on people's creative competence

Implementing a system that is built creative frameworks. These frameworks provide the specifics of what it takes to create and re-create markets. Ignite content that builds trust, enables people to relax and inspires commiment and voluntary cooperation.