Discovering the Most Valuable Way to Optimize and Build a Hotel Brand Worth Booking

(Image: Courtesy of Gourmet Marketing)

Is your Hotel concept so unique that there is a waiting line for customers that are eager to book with you?

For most Hotels, a unique concept is not enough to stir customers and trigger them to immediately want to make a booking with you.

Most Hotels will start to think about different marketing strategies both online and offline to generate new brand awareness.

Today we have to start to think outside the box and focus on alternative solutions from a growth mindset perspective.

Hospitality is an Art. It is like the painter that uses a combination of colors to create a picture. And we all will have a different perspective of how we view the finished product. The key is to bring out the commonalities that tell us that this is an experience we want to share with others.

You can focus on a new brand message in collaboration with the best architects and interior designers to ensure that your Hotel creates the best customer experience.

First Impressions Makes Lasting Impressions

Today customers want to be identified with the Hotel brands they choose to serve them during different aspects of their journey.

Once the customer can identify with the Hotel it becomes part of their story that they share with their community.

Gourmet Marketing was asked to breathe new life into The Allen Hotel’s brand identity while maintaining respectful ties to its past and rich culture. This new modern take maintains the elegant charm while leaving plenty of room to step into the future.

The Allen Hotel

(Image: Courtesy of Gourmet Marketing)

Know your guest

How well does your Hotel really know your guest?

Geographic, demographic, psychographic and behavior provides valuable snapshots of your customer.

Why did your Hotel strike a unique passion in their choice?

How did they make the booking decision to stay with your Hotel?

Would they book it again, why?

If not, why not?

But you also have to learn more about the customer who already loves your Hotel brand. Identify creative ways to learn what they enjoyed about their stay.

What is that one thing that made their stay with your Hotel extraordinary?

Gourmet Marketing has focused on a design that tells a unique and compelling story of The Allen Hotel.

The Allen Hotel Explore Chinatown

(Image: Courtesy of Gourmet Marketing)

With the casual convenience of breakfast downstairs, The Allen Cafe offers a wide variety of coffees, teas, and breakfast treats. From bagels and croissants to eggs and fresh hot waffles, we have the fuel to start your day right.

Gourmet Marketing gives the Hotel a firm positioning from the customers perspective.

The Allen Hotel Coffee Mug

(Image: Courtesy of Gourmet Marketing)

In collaboration with the best architects and interior, your Hotel can build the right strategy as the core of your business. This will help you become a strong Hotel brand that takes the guess-work out of your marketing efforts.

Gourmet Marketing helps Hotels experience clarity and confidence.

Your hospitality business deserves to shine. Gourmet Marketing helps Hotels experience clarity and confidence. They help Hotels with specialist services encompassing all areas of online and traditional marketing, promotions, advertising, and brand identity.

FREE access to our Hotel Social Media Community – Get insights about Social Media Marketing for Hotels!

Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS

Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.

FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!

Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast

Leave Comment


Your Name *
Your Email *
Your Website
Comment *