These days, more people are starting to think about how they can live sustainable and eco-friendly lives so they can help our planet thrive. If you are starting a hospitality business, it is a good idea to think about how you can tap into the mind frame as doing so could attract more customers in addition to saving money so you can produce more products.
Here at Are Morch, we love to help your hospitality business become more digital, which in itself is a way to avoid waste and go green. If you are starting your hospitality business from the ground up, then we have some other tips that can help you go in the right direction.
Selling Green Products and Services
If you want to go all-in on creating a sustainable brand then the best idea is to create a hospitality business that offers eco-friendly products or services. There are many ways you can go in this regard. Your company could offer consulting assistance via energy audit and green consulting services, garden planning, and other similar services.
Or you could make a literal difference by getting into the weeds and performing physical services, such as creating a composting business or doing air duct cleanings.
It is a good idea to do some research before you invest your money into the new company. If you have an idea for a business, make sure that you won’t have direct competition, and if you do, then consider taking a different approach to the same business idea.
Your brand is your story, and your marketing efforts represent that story and draw people’s attention to it, hopefully meeting customer expectations along the way.
A great brand tells a story, resonates with the audience, connects shared values, and perhaps most importantly, is immediately recognizable. Learn more about Branding for Non-Profit Organizations: The Definitive Guide.
Take Inspiration from Others
Even if you do not create green products, your hospitality business can still practice sustainability in many of your processes. Take some time to look at other companies that have seen success going green. For instance, Nike makes it a point to use recycled materials in many of their products and they have also recently changed the construction of their boxes to limit waste. Also, IKEA has modified its manufacturing by powering its facilities with solar panels.
You can learn a lot from these companies, especially with how you send out your products. Make it a point to use recyclable cardboard and limit unnecessary and harmful styrofoam that can easily get into the environment and hurt plant and animal species.
Once your hospitality business gets off of the ground and it comes time to start finding employees to help with your growing task list, consider bringing on remote workers. When you and your employees work from home, you all avoid the dangerous pollution created by our vehicles and you also eliminate the need for a physical office that will require unnecessary utilities. Remote work is becoming the norm these days, so finding good help will not be difficult.
When you do bring on employees, create green policies such as sticking to email instead of printing documents so you don’t waste unnecessary paper and instructing all employees to shut down their computers at the end of the day.
Marketing Your Hospitality Business
When it comes time to spread the word about your business, you can continue to stay sustainable by focusing on email campaigns and social media messaging. However, it is okay to mix in those practices with some of the more tried and true marketing methods, such as sending out physical mailers to older customers who may not have email and handing out business cards.
You can design a business card online by utilizing tools that allow you to enter your company information into pre-made templates or you can create your design from scratch. Physical marketing is a great way to give customers something tangible that they can hold in their hands and remember you by.
Get your hotel eco-certified by Google
Google provides hotel owners with a unique way to highlight their sustainability practices to environmentally conscious consumers.
You can add your hotel’s sustainability profile through your Google Business profile.
There are 4 categories of sustainability that your hotel will be considered;
- Energy efficiency
- Water conversation
- Waste reduction
- Sustainable sourcing
Eco certification is granted for hotels that meet sustainability criteria designated by a third-party certification agency.
The eco certifications serve as a signal to help consumers and the broader community know that your hotel is actively working to make a positive environmental impact in the world.
As you can see, it is very possible to start an eco-friendly hospitality business, it just takes some research and a desire to make a difference. If you want to know more about the digital services offered by Are Morch, then contact us at 662-255-1082.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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Related article: How to Increase Your Bottom Line by Greening Your Hotel
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About Are Morch
Hi, I am Are Morch. Your Digital Transformation Coach helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.