The hotel business is one of the most competitive sectors in real estate. For you to have a more productive and profitable business, you need to have employees who can help market your business and put you on the global map.
The traditional ways of advertising companies via billboards have become obsolete since the emergence of the internet. With this at the disposal of everyone, a company needs the help of a digital marketer who can put a platform for your company to get more customers and be more productive.
Finding the right candidates for entry-level work from home jobs with a particular skill set can
prove to be a tough time for your hotel’s human resource. Nevertheless, there are things to be
considered to make the search for these remote employees easier. It is your responsibility to
ensure that your hotel hires the best remote digital marketer. In this article, you will learn seven
of the best ways to go about it.
1. Make sure your team is ready to hire a remote digital marketer
Since hiring a remote digital marketer has to make business sense, you have to make sure your team is ready. This involves making sure that your hotel needs a remote marketing person at this point before proceeding.
The next step would be to ensure there is brand awareness so that they understand who exactly they are looking for, especially for this entry-level position.
2. Absorption of internship students
An internship is the simplest way to make a precise observation of the kind of employee you would like to be part of your workforce. Once they complete their program, you can recruit them as your remote digital marketers and pay them a commission on promoting your hotel and its services.
3. Do not hire on considerations of experience alone
Sometimes it may not be ideal to hire a digital marketer based on the level of experience alone. Today, there are people with much more social media influence, like social media influencers with a very huge following on Instagram and Facebook followers. Using these kinds of people can prove to be more profitable for your hotel since advertising through these influencers can generate more leads.
4. Searching in job boards
Looking for a remote digital marketer is made easier by online job boards. On a simple click of a button from your office’s comfort, you can search through these online job boards to find the potential candidates looking for entry-level work from home jobs and find what you are looking for.
Through these platforms, you can also advertise what exactly you are looking for and let them find you.
5. Through getting referrals
Referrals are one of the most common ways in which a company gets employees. You can use your current staff to spread the word to their friends and family to find whoever is interested in such a remote entry-level job.
6. The social media
Social media is a platform that has reduced the world to a global village; thus, increasing interconnectedness. You can post ads with all the job requirements on all the hotel social media pages like Facebook and Instagram. You can also use social media influencers to spread the word to a wider audience.
7. Google paid advertisements
These are ads that frequently come to the people who use the search engine. You can advertise the vacancies that you have in your hotel and ways applicants can get in touch. When you do this, it becomes easier to get people meeting the remote digital marketer criteria.
To achieve success in this front, you need to make sure that you have the right workforce, especially digital marketers. Hiring remote marketers is a great step in the right direction.
Related article: 10 Digital Marketing Strategies for Hotels that Connect with the Customer and You Don’t Want to miss in 2020
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have some to talk with then I am here listening. Since I am working part-time at the local Kroger, I will to the best of my ability to work it out around my schedule.
But you can reach me here:
Email: hotelblogger@aremorch.com
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend go to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.
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