Hiring the best people has become an art today for many Hotels. Hotels have over several years now seen an increase in turnover rates.

People are inherently driven to maximize benefits or satisfaction, and they assume a lifetime perspective when making choices concerning job changes.

Many of those associated with the hotel industry maintain that hotel positions, do not offer enough creative and intellectual development.

Once people have understood the needs and demands of their hospitality job, their cultural learning and intellectual stimulation come to an end quite quickly, causing people to lose interest in their job and look elsewhere.

Studies have shown that employees leave an organization for many reasons, but two common causes are the quality of the selection system and the quality of leadership.

Invest in quality people

Every company needs hard-working, talented employees who can bring something creative and different to the table. Likewise, employees want to be confident their contributions are important and that their employers are investing time and money into their skills and career progression.

High employee turnover increases expenses and decreases workplace morale and productivity.

It is a well-known fact that the overwhelming majority of people who leave any Hotel leave because of the way they are treated every day.

Lack of appreciation, lack of teamwork and the perception that the company doesn’t care about employees are consistently the highest-rated reasons for low job satisfaction.

Once employed, a fifty percent chance exists that any given hotel employee will leave his job within one year. For Hotels, the cost is not only that of hiring and training a new employee and lower productivity during ramp-up time, but possibly even the loss of valuable customers.

Investing in a quality professional development program will help retain the positive, motivated, and skilled staff that is vital for any Hotels success.

Hotels that believe in individual employee growth are even more exciting. Employees provided with the support to become their best selves are more inspired than ever to produce great work that advances them within your company. Everyone wins.

A cultural shift

Brands that capture top employees today focus on funnel systems that help them identify the best candidate that matches their culture.

Create a streamlined funnel process where people find your Hotel as much as you find them. There are tools now available to take advantage of Social and Digital Media to help Hotels vet and identify quality candidates.

Some advanced tools now allow the job seeker to leverage their network from around the web within their targeted job hunt to find the top opportunities for which they are most qualified.

Some Social Media include:

  • Most job seekers today keep their professional Social Network profiles up-to-date and complete. Hotel recruiters should connect and learn more about these to find quality candidates
  • Engage in online Social communities reflecting topics candidates often are passionate about that relate to topics that will add value to your Hotel
  • Connect with your professional connections on LinkedIn. Often these connections could help you find your next employee
  • Use software that can help streamline recruiting efforts and spend time getting to know the top candidates in person, or over via Skype
  • Leverage and grow their talent pool. Remember, today talent will hang out in online Social Communities among peers that have similar interests as themselves

Creating a more effective hiring process

Here are some additional tips on how to create a more effective hiring process.

Creating a More Effective Hiring Process from icrunchdata


Learn how to nurture your influencers and the Community.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

Ready to take your hotels digital transformation to a new level?

Hire a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: How Hotels can use Artificial Intelligence to tap into New Uncontested Social Media Audiences, Without Breaking the Budget

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have someone to talk with, I am here listening. Since I am working part-time at the local Kroger, I will best work it out around my schedule to the best of my ability.

Where to reach me

Email: hotelblogger@aremorch.com

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Also, join us at our Facebook Group – Hotel Social Media Community

We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend going to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.


The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Hi, I am Are Morch. Your Digital Transformation Coach helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.

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