How Millennial Travel Trends Energize New Powerful Hotels

How Millennial Travel Trends Energize New Powerful Hotels

For millennials experience is everything!

When millennials are planning their travel journey they tend to look for new experiences, especially those that are authentic to a given area or the country.

62% of US Travelers indicate that when they on a vacation, the most important thing for them is to experience the authentic culture of the place.

Shareability is a key component of the experience for Millennials

Authenticity may be as crucial to Millennials as it is to the Baby boomer generation, but shareability is a key driver for their overall experience.

Social Media has become the new way to share a travel journal. But Millennials is not only looking to share a story they wish they was more like their Social Media selves.

For us a Social Media marketers we work hard to understand what lays behind this self-conscious complexity. Because when you understand this picture then you understand the triggers that significantly impact how and why Millennials make their travel decisions.

Millennial travelers want to leave their Hotel rooms. The increasing popularity of more social lobby areas, with lots of space to plug in and work as well as socialize, is a testament to the fact that millennial travelers are less likely to sit hunched over their Hotel room desk when traveling for business or pleasure.

One interesting fact about Millennials is that 98 percent has ranked ‘eating local cuisine’ as something that was very important when they travel.

And the most popular Social Networks use when they travel is Facebook and Instagram.

One assumption many marketers has made is that this generation is cash strapped, and many Hotels has designed their products and service. This is not correct when they prioritize their primary focus is on the experience. And if you the how and why Millennials make their travel decisions experience will outpace spending on other items.

When I looked at what inspires Millennial travel one of the most interesting details I found was that rather being a spark, inspirations are more akin to a state of being driven by the perpetual scroll of the newsfeed.

2 of 5 indicates that vacation decision is influenced what they see on their Social Networks.

Millennials have been defined as digital hoarders. They collect a lot of content and images, and from there they curate the content based on the commonality they find with Social Network friends that influence them.

They also tend to make crowdsourced decisions. The people that influence them most often is people that are considered experts in given areas. These people they often connect within various communities like review sites, blogs, travel forums, friends, family or Social Networks.

And in US 68% % are willing to share personal data in exchange for recommendations, advice/tips, or personalized service provision.

The World of Millennial Travel Infographic

The World of Millennial Travel

Credit: The Dunloe


If your Hotel needs help with Social Media and building engaging communities then learn more about my Social Media Consulting servies!

Interested in share your story then shoot me an email 🙂

This is the moment where you finally can make an impact on new and renewed customers. Learn how you can start to make a new shift today below here.

Surprise and delight are what makes dreams come true.

Free Social Media Checklists

Please Like and Share this!

Need help with your Hotels Social Media Strategies? Continue to read and I tell you how you can access Free Social Media Checklists for Hotels and get help start building highly targeted Communities.

Have an awesome and successful day!

How Millennial Travel Trends Energize New Powerful Hotels Click To Tweet

Social Media Consulting for Hotels

Social Media will open the doors to Social Communities by allowing guest to tell your Hotel story. Learn how a Social Media Consultant for Hotels build will help build your Storyboard and make your Hotels Content stand out.

Need help with your Hotels Social Media tasks? Hire a Hotel Social Media Consultant to help you: Click Here

*NEW* Let’s make the Hotel Social Media tasks easier for your Hotel Today! *BONUS* Start with a FREE Social Media Audit for your Hotel. And get on your way to building a highly target Social Media Community with exclusive Free Social Media Checklists.

Subscribe to my Content and Social Media tips Today!

Credit

Mary Smith work on the digital marketing for The Dunloe.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Blogger & Social Media Manager. Get more from Are on Google Plus | LinkedIn | Twitter | Facebook | Pinterest | Instagram