What is Social Media?

Social Media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking.

What is a Small Hotel?

Approximately 75% of the Hotels here in US will come under category of Small Hotels, and employ 20 people or less. And smaller hotels don’t exceed 150 rooms.

Why NOT introduce Social Media into Small Hotels?

Introducing Social Media into a Small Hotel represent change.

All change brings up various questions and fears. And it is important to address this concerns. If you start address the concerns first then you will have some valuable material to assist you making the right decision for your hotel.

What are some fears you would have regarding introducing Social Media into your Hotel?
Why do have these fears?

In the process of identify common fears involve everyone within the Hotel.

Common Fears:

  • Time – it will occupy to much of our time
  • Control – there is no control of the conversation
  • Privacy – customer trust in ability to keep anonymity
  • Demographics – our location is just not out there
  • Critique – open hotel for more critique from customers
  • Change – Social Media represent something new and unknown
  • Distractions – employees occupied on Social Media
  • Branding – hurt image/brand
  • Security – lack of security on Social Media
  • Cost – unexpected/unplanned costs involved
  • Technology – we don’t have the proper technology or skills involved
  • Failure – what if it don’t work
  • Startup – we don’t know where to start

How to introduce Social Media to your Small Hotel

Crowd sourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (TEAM), through an open dialog.

Empowerment refers to increasing the spiritual, political, social, or economic strength of individuals and communities. It often involves the empowered developing confidence in their own capacities.

When you start introduce Social Media into your small Hotel then focus on crowd sourcing and empowerment.

Remember the ultimate outcome is to create a Premier Customer Experience.

The First element to introduce is the Hotel Idea Wall.

The Second element to introduce is the SMILE – map.

S – Specific
M – Measurable
I – Idea
L – Learning
E – Evaluate

I will go more into detail on step two in my next article on Introducing Social Media into Small Hotels.

If you have any questions of concern regarding Introducing Social Media into your Small Hotel, let me know. Post your comments below, or contact me directly.

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