A Hotel’s website is as important an asset as the Hotel itself. This is because the Hotel website is usually the first point of contact with a potential customer which means that it is the feature that can persuade or dissuade a visitor and how you present your brand to the world. It is important to take the time to craft an attractive, functional and easy to use the website, but it is also important that you take steps to ensure that the website is secure. The internet is a dangerous place and this very important asset must be kept secure to protect the business and your customers.
Use HTTPS
One of the best ways to secure your Hotel website is to use HTTPS instead of HTTP. HTTPS provides a secure and encrypted connection between the browser and the website so that data that passes between the two cannot be intercepted.
Invest In Cybersecurity
Cybersecurity has come on leaps and bounds in recent years and is capable of defending against the very latest threats. It is a good idea to use a Sonicwall VPN to create a secure connection to another network – this is particularly important if you ever work on the website using public Wi-Fi. In addition to a VPN, it is also important to invest in high-quality antivirus software and to keep this running and up to date.
Keep Software Up To Date
It is important to update the software on your computer when it is available. Sometimes this will be just for adding new features, but often it will include security updates to deal with new threats or previous vulnerabilities.
Choose Host Carefully
It is always a smart move to carefully research different web hosting services and to look much deeper than just the price. Some web hosting services have excellent security built-in which can take a lot of the stress out of securing your Hotel website. These features might include malware removal tools, weekly scans, spam tools, and protection against DDoS attacks
Use A Password Manager
You will have multiple accounts to log into to manage and maintain your website, and you must use different passwords for these accounts. It is hard to remember multiple complex passwords so using a password manager is a great solution which can generate complex passwords for you and store these (accessible with a master password). You should also enable two-step verification where possible as this is another way of enhancing the security of your website.
These are the most effective strategies for keeping your Hotel website secure. The Hotel website is how you present your Hotel to the world so it needs to be a site that impresses and paints your Hotel in a good light, but it is also important that you take steps to keep this website secure to protect your business and your customers.
There are many digital threats in 2019 but the above information should help you to stay safe so that your website remains an effective tool for acquiring customers.
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About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
