Social Media and Hotel Bloggers To Watch in 2015

Time to start looking at some of the blogs and bloggers that add value to topics that are important for Hotels and Social Media in 2015.

I watch and follow a selection of Hotel, hospitality, travel, professional bloggers, non-profit, top Hotel bloggers and Social Media bloggers.

This year I will focus on blogs that provide Visual Content and that will help us better identifying Social Proof.

Key components for me is;

  • Better indentify and analyze the streams of live data
  • Identify new ways to scale the date
  • Leverage the data to adapt to Hotels products and services
  • Optimize operations and infrastructure
  • New sources of revenue

Social Media and Hotel Bloggers To Watch in 2015

Andrea Vahl is a passionate Social Media Consultant and speaker. I got a lot of Social Media Management and Facebook tips from her. And her alter ego Grandma Mary shows that you can mix Social Media, biz and fun.

BookingCounts focus on Booking Conversion Optimization. President of BookingCounts, Scott Petoff provides great insight on Retention Marketing for Hotels.

HotelClub is a dedicated online community providing great rewards to travelers. Get expert insight advice from professional travelers.

Intercontinental Hotels Group (IHG) Travel Guides & Tips provides some of the best inside tips to travelers. Go behind the scene and learn how you can impact your next hotel experience.

NH Hotels is a prime example of a Hotels that provides information that will add value to the customer experience. Please take notice of how they utilize their visual content to share stories.

Hyatt really master the elements that New Media brings into Hospitality. Their Social Stream is a brilliant example on how we can close the gap between Hospitality and Social Media.

Convince and Convert comes from the brilliant mind of Jay Bear. Beside being an digital marketing specialist, speaker and author Jay host one of my favorite shows to listen into Jay Today.

One the new exciting aspects I am focusing on this year is Destination Management. Hello Sunshine is the official travel blog of Queensland, Australia. This is how cities should market themselves to travelers.

FATHOM Travel celebrates all the reasons why we pack our bags, get on a plane, hitch a ride, and explore beyond our backyards. Fathom has reinvented the travel experience through inspiring stories, practical advice, and useful tools and products.

Reputation Management is essential for any Hotel today. I learn and collaborate with some great companies that provided dedicated Reputation Management solutions for Hotels.

Revinate focus on the guest experience. The educational materials they provide will add value to your Hotel when incorporating traditional marketing with new media marketing. Their P2P (People to People) approach will make a difference when you make new shifts with your strategies.

ReviewPro provides me with valuable insight on User Generated Content and how that impact the Hotel Family. ReviewPro’s Global Review Index™ has provided the Hotel Industry with new standards that help identify what impact Social Engagements has on Reviews.

Top Management Degrees is managed by Tammie Cagle. Here you find great and valuable information about business and management education.

Let me tell you about a hotel is a blog that really speaks to my hospitality DNA. Sarah Connely is a true Hotel Aficionado that expresses and share her passion through some awesome stories.

iSocialFanz is run by Brian Fanzo. He host two high profiled and fast paced Tweetchats: #SBizHour and #CloudTalk. Plus he is busy hosting a weekly >SMACtalk podcast. Being a dad to three girls that is quite impressive.

Boom Social is for sure a booming blog with a wealth of information from Kim Garst. She was #1 at Social Media Examiners Top 10 Blogs for 2014.

Rebekah Radice has worked with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. I must admit I just love how Rebekah uses Images on her blog. Visual Content is such an important part of telling a story that is compelling to your audience.

hello anna comes from my creative friend Anna Lea Crowe. She is a designer, free thinker, storyteller and champion of foosball.

Quick Sprout Blog by Neil Patel is one of my favorite blogs to follow for savvy blog traffic tips. Neil takes you through the process step by step, and if you enjoy quality traffic to your blog his tips is spot on. presents fresh Hotel Marketing News from around the world. Simone Puorto is account manager with WIHP
Heidi Cochen provide awesome actionable marketing guides that is about you. Her deep knowledge of cutting edge marketing is adding an additional dimension to New Media storytelling.

How To Be A Social Media All Star – Heidi Cohen

Chris Brogan, one of the top social media bloggers and author of Trust Agents, has maintained his standing by continually showing up at the blog page. How does your past experience contribute to your current status on …

NEW! This year I added all Social Media & Hotel Blogger my Twitter List Top Bloggers. Subscribe to this list to stay on top of information that will add new values to Social Media, New Media and Hotel Strategies.

Social Media and Hotel Bloggers I watched in 2014

Carol Margolis is one my favorite professional Travelers to watch. Hotels can learn a lot from some of her hands on tips.

Where Is is just an awesome Travel blog. If you believe you lost part of your Travel Gen than I am confident Jenny’s blog will help you find it again.

The Travel Bite combines to two of my favorite activities travel and discover some awesome local culinary. What we can learn from awesome bloggers like Rachelle Lucas, is the absolutely brilliant use of images.

The Official Roni Weiss Blog – Roni collaborates with social media active people who become informed about destinations, and encouraging fellow travelers to visit sites. He is also co-founder of the very popular Twitter Chat #ttot – Travel Talk on Twitter.

Getting Stamped – Hannah and Adam share some exciting and exotic journeys on their blog. Adam speaks to my European heart when he shares Beer reviews around the world. Though the best beers in the World is still from Norway 😉

Many of my main Social Media Principles I gather from Networking and Collaboration with Professional Hoteliers, Travelers, and brands that will help me add new exciting values to the Hotel Family.

Moncierge is an international software company specializing in innovative hospitality solutions. And their blog focus on important Hospitality Service topics.

Hcareers the leading online hospitality job board in North America is celebrating ten years as the top recruitment source for connecting employers and candidates within the hospitality industry.

Hotels In a Nutshell allows current working hoteliers to write on their area of expertise, giving the casual and business traveler great tips and practices that they can employ on the road, at work, or at home.

Officina Turistica – Workshop Tursitica offers visibility and promotion through the creation of social media team , targeted on the needs of the customer.

Nimble (*Partner Program) is CRM’s answers to Zappos. This is hands on the best tool for Listening to Social Media Channels, and putting together a Relationship Strategy.

Pam Moore is the CEO & Founder of Marketing Nutz, a full service social media, digital marketing, conversion optimization agency. She also host one of the most active and valuable Twitter Chats – #getrealchat

Social Media and Hotel Bloggers I watched in 2013

Hotel Belle by Annie Fitzsimmons is one of the best storytellers in the industry. She believes for the price of a hotel room night, you can become any person you choose. By choosing a hotel carefully, you can become an actor, a writer, a scientist, a CEO, a fashion designer, or disappear completely. I am a firm believer in Karma – Annie possesses true Hospitality Karma.

Xotels is managed by Patrick Landman. Patrick is my go-to person when I want to learn more about Revenue Management. The info on their blog adds value to Hotels of any size.

Ace Hotel/Everything Will Be Ok reinvents hospitality to make something fresh, energized and human. If you want to learn how a futuristic Hotel should be managed then visit Ace Hotel.

Olery develops easy-to-use tools for the hospitality industry that give insight in online reputation and social media by monitoring what is being said online, engaging with guests and measuring performance.

Hotel Managers Group Blog is willing to provide creative solutions for hotel owners who are willing to “take the next step”. That next step may be a simple diagnostic review of operations, marketing, and accounting at the property level to determine where the hotel is positioned with respect to competition and what strategies should be implemented to increase market share.

Jeff Bullas Blog focus is to assist business in “Getting Found Online” in a digital world and making your company successful.

Neal Schaffer works With businesses of all sizes through Maximize Social Business, where he personally provides social media audit & strategy consulting as well as social media coaching, speaking, and training services.

Life Is Suite is delivered by my friends at Kimpton Hotels & Restaurant.

Frederic Gonzalo Speaker, blogger and consultant, specializing in marketing, social media and etourism.

The Broadmoor Blog is great celebration of a luxury lifestyle. I love their tasty presentations. Great way to connect and collaborate with your customers.

The Standard Culture is presented by our friends at The Standard Hotels. Now here is both their blog and Hotel Website really worth a visit. This most definitive is a great representation of next generation Hospitality.

Top Hotel Projects is engaged in the global research of hotel b2b data. Discover online database for all premium hotel construction & development projects around the world including the involved companies and respective contact person.

Social Hotel Guy The “Social Hotel Guy” is James Bennett, CHA, a lifetime hotelier with over 25 years in the industry, social media advocate and all around hotel geek!

Social Media and Hotel Bloggers I watched in 2012

Derek Halpern has really provided a great touch on How to bring quality traffic to your blog at

My friends Becky McCray and Sheila Scarborough, the co-founders Tourism Currents will continue to add some great value to some of the important Touch Point services that will help Hotels bring new market segments utilize their products and services.

Barb Youchah is the Sales & Internet Marketing Manager that manage the Sheraton Eatontown Hotel blog. This is a great example of how Hotels can communicate and engage with their guests.

Heather Turner aka Chef Forfeng is my go to person for Bed & Breakfast info. I grew up visiting Bed & Breakfast places in Northern Europe. Brings back some great memories. Bed & Breakfast is an important part of the cultural love I have for my Hotel Family.

If you want to learn about the real value of Business to Business prospecting then you should follow one of my mentors Viveka Von Rosen.

My good friend Caroline Cooper is a Hotel business and leadership coach that will help any Hotelier move from ordinary to extraordinary. She is also one of the industry experts at Hotel Industry News.

Alain Classe is the IT Manager at InterContinental, Geneva which provides an Insider Look and best practices from the Hotel’s World.

Lewis Howes puts the P in Passion. I have taken several of the Social Media training courses Lewis has offered. This has allowed me to move my own blog foundation to the next level. Lewis just rocks!

Luxe Tiffany is regional hotel inspector for an international luxury hotel guide reviewing the most stylish hotels and resorts in North America and the Caribbean.

Social Hospitality is managed by a true Hospitality Passionate – Debbie Miller.

Michael Hraba from Hraba Hospitality Consulting rants and provide some joyful insight from the daily life of a Hotelier.

My friend Amy Dunn Bair provide some great Hospitality IT and Tech solution info on her blog at Business Process Excellence. is managed by John Hogan. Here you will find some of the best insider information available on the Net.

Martin Collins provide some of the most insightful info that add great value to Touch Points that enhance the Hotel Guest Experience.

WIHP is a professional Online Marketing Service for Hotels. My good friend Martin Soler provide some brilliant Infographics for the Hotel Industry.

Hotel Compete, ehotelier, 4Hoteliers, Hotelmarketing, Hotel News Now, Hotel News Resource, Big Hospitality, Hospitality Net, Business Travel News – Lodging, Hotel Interactive all is great industry blogs that provide valuable insight.

Social Media and Hotel Bloggers I watched in 2011

Marriott on the move from the pen of Bill Marriot. We Are Always Listening illustrate really well the importance of Social Interaction as a key element building Brand Equity.

Roger Smith Life, the Life of a New York Hotel leave some really unique Social Footprints.

Joyride brings in the elements of joy, fun and excitement. Great storytelling is one of the key elements to Social Hospitality.

Smith Travel Blog – Mr & Mrs Smith Boutique & Luxury Hotel provides the element of flexibility. This is a really great example of how to think outside the box. I truly enjoy how to they utilize Social Media to speak to their consumers. Inside London #3: sensational cabaret show La Soirée troupes into town is a great example when Off-topic becomes On-topic.

citizenM represent innovations. This shows a unique way to build your whole Hotel presentation around your blog. Great way to utilize Social Listening Outpost to keep your consumers at your Hotel website.

HotelChatter is dedicated to covering everything related to hotels and lodging around the world, they cover hotel deals and reviews, which celebrities are staying where, hotel industry news, tips for booking online, the hotels you should stay away from, the hotels you should book, and more.

Hotel Marketing Strategies focus on new media and technology for better guest experiences. Josiah Mackenzie shares valuable information that Hoteliers can utilize to build Brand Equity.

Daniel Edward Craig has truly walked all the steps of the Hotel Success Latter. He is also a vivid author. He is now showing consumers the lighter side of hotels. His new blog you can find at Reknown.

Happy Hotelier aka Guido vanden Elshout is a happy doorman, bellman, concierge, front desk agent, technology engineer, limo driver, valet parking attendant, city guide, Sargent at Arms and photographer at wedding ceremonies, cleaning boy, gardener, pond- and central heating technician, personal assistant, butler, cook, designer, developer, and owner of a small and very luxurious Hotel in The Hague, The Netherlands.

Hotel Blogs – Let’s talk about hotels – Guillaume Thevenot works for TripAdvisor, but his writing focus on travel communities, exchange of hotel tips, customized destination guides, share of photos and videos, guest reviews, interaction between travelers and suppliers.

My Hotel Geek Isabelle Houle blog about premium hotels development and acquisition, historic restorations and the next generation of hotels in key city and resort destinations.

Mitaroy Goa Hotel Mihir Nayak provides love, passion, value and care in a great way. Building your Hotels presentation works great when you have a clear vision.

USA Today – Destination Guides and Trip Planner with Nancy Trejos gives great insight on hotels and travel developments.

Eyefortravel provide some of the best Hospitality Industry information. I really enjoy their information and the great value they provide. Plus they arrange some of the best events in the Hospitality Industry also. You can meet me at their Travel Distribution Summit North America.

Everything Everwhere comes from the Travel Wiz Gary Arndt. Gary runs one of the top notch Traveling blogs.

Kikolani is a Blog Marketing platform from Kristi Hines. Kristi provides tremendous value with a truly unique touch. We will see some great things coming from Kristi this year.

Denise Wakeman is just a blessing to the blog community. Her training is the most hands on training I have taken. She is the Queen of Online Visibility.

Danny Brown is a true Social philanthropist.

Naomi Trower provide us with brilliant info on How to utilize Social Media for Real Estate.

Amy Porterfield is Social Media Examiners community manager at Facebook. This wonderful gal has worked for Harley Davidson and Antony Robbins. Talk about great credentials.

Me and my wife supports Mississippi that take care of abounded and abused horses. Make sure you take some time to show some Goodwill this year.

Social Media and Hotel Bloggers I watched in 2010

John Haydon advises non-profits and small businesses how to implement inbound marketing strategies with the social web. He is one great mentor and coach helping you to optimize your blog.

Michael Stelzner is the founder of Social Media Examiner. Here you will get one of the best guides through the Social Media Jungle.

Mari Smith is the go-to person for Facebook. I once called her Mari ‘In The Box’. Because every time she puts on an article she pops up and surprise you with her quality insight. Do not miss her info.

Chris Garrett is a blogging and internet marketing consultant. Chris has written a couple of great books on blogging. He is a co-author on ‘Secrets for Blogging Your Way to a Six-Figure Income’.

Darren Rowse is a pro-blogger that blogs about blogging. Plus he provides a great Twitter tips blog at TwiTip. He information is just a must if you are serious about become more than just a ‘wanna-be’ blogger.

Brian Clark provide some of the best information on content strategies and copywriting skills. I had the pleasure to meet Brian at Izeafest. He also provides great insight on Social Media networking.

Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value. If you have never experienced Chris when he speaks I highly recommend it. Just be prepared to burn out your pen.. because he delivers value in almost every word that comes out. Chris is also an author of several books.

Nathan Hangen is really one of the up and coming bloggers. And he provides great value both on Twitter and blogging. Nathan has built himself a great reputation through several guest post. I really admire Nathan for some of the great things he has been able to achieve true his determination.

David Risley is a professional blogger that in my opinion has some of the best blogging training on the net. And David is really blunt with you and tells it as it is. He doesn’t sugar coat it.

Ching Ya is a blogger that provide great Facebook insight, and has understood the true meaning of info-sharing. Also a great friend, and that will do everything to help you succeed.

Are Morch – no reason to be shy and not mention myself. Are is one of the top Hotel Bloggers with a focus on changing attitudes, having fun, making your day and being present.

If you have some bloggers you would like to suggest to me, including yourself. Feel free to do so. Make sure you provide me with the blog link so I can check it out.

It is important to understand that Social Media is a new eco-system where people will follow the leads of authorities or influencers within their communities.

Need help with your Hotels Digital Marketing Strategy. Let a Social Media Coach help you => Learn More

About the author

Are Morch is the founder and owner of Are Morch – Hotel Blogger & Social Media Coach. Get more from Are on Google Plus | LinkedIn | Twitter | Facebook | Pinterest | Instagram