How Hoteliers Can Offer Bilingual Services Online
If you run a hotel, you will want to make sure you can work with guests from all over the world. Yes, while a lot of people know English and can understand it, you are going to have an easier time if you create a website that is in other languages. Not only that, if you want to interact on a higher level, you will want to run your social media campaign with other languages in mind, and here are four steps to doing so.
Bilingual site: As mentioned, if you want to create a hotel site, you should do it in more than one language. Ideally, you should think of your market and target. For example, if you run a hotel near Mexico, you may want to consider adding Spanish language pages. When doing so, you can enjoy higher conversion rates. Before you get started, you should make sure your content is perfect in English. Then you should hire a person who can translate the content into Spanish. Remember, you don’t want to use Google Translate. Although effective, it is not good enough if you want to sound professional.
Bilingual chat: Now, if you have a chat pop-up on your site, you should offer services in other languages. To do this, when you hire people, try to find people who can speak another language. Then, when you want to work with your customers, you can do so with ease. The same goes for email and phone support. Simply put, if your candidates speak another language, especially a popular and sought-after one, you should consider hiring him or her if they are qualified.
Blogging: A lot of smart hotel owners have a blog .With a well-run blog, you can increase your visibility with SEO. Not only that, your visitors are likely to get a better idea about your hotel. For example, you can talk about your restaurant or other amenities in the hotel. Or, you can write up posts about the area or local attractions. Sadly, if you only write this in English, you are missing out on a lot of potential readers. So, while you should translate your website, you should also translate every blog. Or, you can hire a separate blogger who can write in his or her native language. As a bonus, you can improve your SEO rankings in another language, which will help you get more traffic.
Posts on social media: Finally, if you have social media, you should reach out to people with blog posts in other languages. Not only will people read your posts, but they will connect with your brand, which will help you increase your conversion rates. Yes, if you can communicate in their native language, you are going to watch as people take a bigger interest in your brand. Ideally, if you have an SEO manager, he or she will write in another language so they can communicate with clients quickly. If not, you can hire a translator who can take your social media posts to the next level.
If you run a hotel and want to reach out to more people, you need to add more languages to your marketing plan and website. When doing so, you will increase your conversion rates and find more clients from all over the world.
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Credits
This post comes from Sarah Smith, who writes for Noosh Catering. The folks at Noosh are always working closely with hoteliers to ensure that conferences and big events hosted on hotel premises are memorable experiences.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
