What if there was a Genie out there that could help Hotels become more effective and make the most out of Revenue Management?
Research has shown that Revenue Management has gradually become more strategic and more centralized. But changes in Revenue Management has come slower than expected.
Though the predictions indicate that Revenue Management will become more integrated into all Hotel services.
This comes as a result of mobile technology and Social Media are increasingly used for distribution of customer traffic to Hotels website and handle direct booking and transactions.
There a couple of components Hoteliers need to get a handle off to capture new Revenue Management trends;
- Optimize online visibility
- Future pricing and distribution
- Areas of Hotel where to apply Revenue Management
- New skillset to implement Revenue Management for mobile technology and Social Media
- Better integration with Hotel Marketing
The Genie in the bottle comes to your Hotels rescue
will grant your Hotel three wishes;
- Earn more revenue
Increase your Hotels revenue by up to 15% – with smart pricing that lets you adjust your rates for quiet periods, busy spells and everything in between.
- Stay in control
Set your Hotels own minimum and maximum price parameters – so you’re always charging a price you’re comfortable with.
- Compete with the big chains and online travel agencies
Get all the benefits of a full-time revenue manager without the cost. Price your Hotel rooms like a pro.
How to make the most out of Revenue Management with RoomPriceGenie.com
provides state-of-the-art mathematical algorithms, focused on maximizing revenue for your Hotel.
What does this mean?
It means that they take all of the information available and find the best price for your hotel rooms every night going forward.
They expect to be able to increase your Hotels revenue by around 10%-15% by both selling more rooms when things are quiet and charging a little more when times are busy.
Mobile technology and Social Media has changed the customers booking patterns. Today it has become critical for Hotels to access Revenue Management that combines the values of Social Media Marketing and Hotel Marketing.
When I work with Hotels creating Social Media Marketing framework processes that identify new trends and customer patterns is important. But is equally important to identify tools that amplify Hotel marketing values.
provides a new unique tool that helps Hotels create a new exciting Revenue Management culture.
With unique technology and advanced software, help with important forecasts, looking both at prices in your relevant local area and specific information from your Hotel.
The technology is designed to identify patterns and customers booking behavior and help with valuable improvements that will make sure your guests return to your Hotel again.
Optimize your Revenue Management with new technology
Improved technology and Social Media will in the future make call centers and in-house reservation obsolete.
Social Media Marketing frameworks and Social Media communities will play an important role in growing your Hotels Revenue Management platforms.
Communication in addition to analytical and research is going to be a critical skill for future Revenue Managers.
The consensus is to bring Hotel Marketing and Social Media Marketing values closer together.
Future Revenue Managers will have to explore and understand Revenue per Human Interaction.
This can’t be done without the right tools in place.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
Credit
A special thanks to Ari Andricopoulos, CEO .
With family backgrounds in the travel industry, their founders – Ari and Marvin – believe small independent Hotels offer a level of service, individuality, atmosphere, and experience that can’t be imitated by the larger chains.
They set up RoomPriceGenie to help preserve what’s special – and make success simpler for smaller Hotel businesses.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
