The most important factor for rental property owners looking to increase bookings is making your properties as appealing to tenants as possible. To do this, you need to not only make sure that they are well-kept and look nice from a physical standpoint but also get as many eyes on your properties as possible.
Below are a few strategies that will help you attract more bookings for your rental properties.
Increase Digital Presence
The first place people look for a rental property is the internet, which is why it is so important to have a quality digital presence. Yes, having your properties on sites that already advertise rentals certainly helps, but don’t be afraid to go beyond that.
Utilizing social media is a hugely helpful tool for marketing your rental properties. Using platforms such as Facebook, Twitter, and Instagram to advertise your properties will aid in your quest to reach more people. Posting high-quality photos and new rentals as they become available on social media is a fast, easy, and cheap way to get the word out and help increase potential bookings.
A website is a great resource for potential tenants that may have questions and an easy-to-update place where you can post up-to-date information on all of your properties. You can also do some promoting by adding things like pictures and mentioning nearby attractions which will help market your rental properties. Not everyone is on social media, so a website is a way to make sure you are reaching your maximum audience online.
Hire a Professional Photographer
Having your rental estates listed with photos that accurately represent the space while showcasing all of its potential is imperative. To achieve this, consider hiring a professional photographer to help capture your property and all it has to offer.
Bright and clear photos will have a massive impact on potential renters who are viewing it online. Having professional photos taken will be a great addition to any social media pages or websites you make or list your properties on. Hiring a professional to ensure quality photos can make a huge impact and help your property stand out among others in the area.
Repair Any Roofing Issues
Making sure you have no roofing issues in any of your properties is essential. Taking the time to maintain a well-kept roof and fix any potential issues before they can become major problems will show any potential renters that you take pride and put forth exceptional effort in the upkeep of your properties. Proper roofing ensures that the inside is protected from water damage, snow, dirt, wind, and other dangerous elements.
Some of the things to look for when considering fixing any roof issues are checking the roof for any flaws, holes, or openings. Items inside are valuable and vulnerable to certain elements like rain, snow, and others. Electrical items and appliances can also be negatively affected by flaws in the roofing system. If you see issues, hire a professional to repatch any holes or crevices. In some cases, it might be necessary to have a new roofing system installed entirely.
Repair the Appliances
Ensuring that the appliances, such as the refrigerator, washer, dryer, and dishwasher are in good working condition is essential when trying to make your property attractive to renters. This will also give you some peace of mind knowing that your future renters won’t be calling you in the middle of the night when an appliance stops working.
It’s a smart investment to purchase a home warranty as a property owner because it can save you immediate time and money. If an appliance or critical system needs repair, a home warranty service will cover the costs. A small upfront cost can prevent a huge financial crisis down the line. If by chance, you do get a call in the middle of the night, you can go back to bed and rest assured that everything will be taken care of.
Keep a Neutral Paint Palette
There is something to be said about using a neutral paint palette on your property. Paint can completely alter a space. Dark and bold colors tend to make rooms feel moody or cozy, while bright and light colors make a space feel larger and more welcoming.
When trying to increase bookings you want to be sure you’re appealing to the broadest audience. Consider painting the space white, light gray, or beige. Not only will this provide a calming and soothing atmosphere, but it’s also appealing to future renters knowing their furniture will look great against a simple color palette. Additionally, it shows that, as the owner, you pay attention to detail and the trending styles.
Keep these beneficial tips in the back of your mind if you’re trying to increase your bookings as a property owner. Remember that little changes can make a big difference in the overall appeal that your rental property has to offer, and having a backup plan for worst-case scenarios will save you a lot of potential headaches down the road.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Ready to take your hotels digital transformation to a new level?
Hire a digital transformation coach for a new and bright future!
Related article: A Financial Guide to Buying Your First Rental Property
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have someone to talk with, I am here listening.
Where to reach me
NEW! Subscribe to the Hotel Digital Transformer newsletter on LinkedIn!
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!