For those who love to travel, Airbnb has become a lifesaver. More listings are appearing each year, offering keen travelers the opportunity to stay in some beautiful accommodation that stands out against traditional hotels.
The company has seen over 150% growth since 2009, with more people turning to the site after hearing positive reviews through friends. The same can be said about the number of listings. These are set to continue to increase, as more people year after year are listing their homes on the popular travel site.
However, as the number of listings rises, it means that those advertising their rooms, apartments or houses are facing tougher competition to make their place stand out.
If you want to ensure your Airbnb listing continues to attract potential guests, you have got to make sure you go the extra mile.
So, how do you make your Airbnb listing stand out?
1. Invest in Excellent Photographs
The quote ‘a picture is worth a thousand words’ was not said without a reason. Your photos are your window front and make all the difference as to whether someone stays on your advert and browses a little deeper or clicks off and goes onto another.
You must look at it with the same mind frame as selling a house. The potential house buyer wants to see as much as they can before they invest time in arranging a viewing. However, an Airbnb customer won’t get the chance to view, so everything needs to be as transparent as possible from the beginning.
Learn some handy photography hacks first. Taking photos from certain angles can give the illusion of a larger room. You can find several photography tips here if you need a little extra help.
2. Learn to Market Yourself
A positive factor of Airbnb is that they include marketing when you sign up. However, they also market your competitors too, so don’t rely solely on the site to try and get business for you.
You will need to do a fair bit of shouting about your listing yourself.
Try to utilize social media as best you can to get your listing out there to as many people as possible. Why not set up an Instagram page for your rental? You can include little video tours and photos of other people enjoying their stay there (with permission).
3. Have a Highlighting Feature
Some of the most successful Airbnb listings do well due to having a ‘wow’ feature. This can be a hot tub, incredible views, quirky décor or even a log burner.
If you can afford to, look at investing in giving your place something to shout about. It could be a standalone bathtub or a dreamy, spa-like bathroom. It’s worth getting a specialist, like beautifulbathroom.net, to give this room a makeover and redesign it with some modern features. A striking bathroom can be a huge selling point.
If you have a large garden, it could be worth calling in the landscapers to update your garden to make it more appealing. Have a good look at what your listing is missing, and act accordingly.
4. Have All Essentials Covered
It sounds obvious, but make sure you have all the basics covered. It’s easy to get swept up in making your listing stand out and focus on the large details, but lots of customers will be looking for the essentials.
They want to see an easy check-in system and exchange of the key, fuss-free parking and general cleanliness. Above all, customers will expect great customer service, quick communication, and friendly service, so focus on these just as much as the other details.
While there are no right or wrong checklists for what your listing should and should not contain, remember that overall, honesty is critical. Yes, it’s advised to show the very best of your listing and highlight all the great things the place can offer, but anything exaggerated will only be flagged up when guests come to stay.
An honest showcase of your property will ensure your feedback is generated on truths.
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Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
