Creating Google-friendly content for your website requires a whole lot of processes. From using keywords to using header tags that make it easy for search engine crawlers to find your website to linking authoritative websites, etc all in a bid to make sure that your content ranks well on Google.

It is not enough to create beautiful content for your website, you also need to put in more work to attract people to read your content.

Good content will not attract readers unless you back it up with SEO strategies that will make the content rank well on Google. Good content and SEO optimization work hand-in-hand to make your website rank well on Google.

That being said, what do website owners have to do if they want their content to rank well on Google? How can you make your website friends with Google so that when keywords related to your content are searched on Google, Google suggests your website before other websites? If you would like to know, here are five ways to achieve that;

1. Google Search Console

Google Search Console is one of the many Google tools that can help you get a better ranking for your content. With Google Search Console, you get to submit your website and the pages under the website so they can be indexed by Google. Irrespective of the kind of website you are using, registering your site on Google Search Console is the first step to putting your site anywhere on one of the Google search results pages.

It doesn’t end there, Google Search Console allows you to perform some other activities like see how many sites are linking to your site, ensure search engine crawlers can easily access your site, check search queries that make people view your site, etc. Google Search Console also alerts Google when you update the content of your site and the latest version will be displayed when your site comes up in a search result.

2. Google My Business

Google My Business has proven to be very resourceful, especially to people who have businesses. Registeristering your business on Google My Business helps you to appear in the results of search queries within your locality or country.

If you can properly set up your Google My Business page, it will only take a couple of weeks before your business will begin to appear on Google. Although, Google will first need to confirm that you genuinely have a business in the area that you provide during your registration. So, Google will send you a postcard to confirm that you have a business there.

After verification, your business will begin to show on Google search results and Google Maps. so, when someone searches for your business using the IP address of the area where you are, Google shows the person your business. You should always update the information on your Google My Business and ask customers to give you a 5-star rating if they are pleased with your service. This is also helpful for SEO.

3. Page Load Speed

Your website’s load speed is another quality that can make Google understand the content of your website. If you want your website to keep appearing in search results, then you must make sure that your web pages load fast. People do not want to wait for ten seconds before a web page loads. They get impatient and leave the site which will affect your ranking. To make your site load faster, cut down the use of images, infographics, videos, and other media content.

Try to use them when it is necessary and relates to the content. Also, try to minimize the size of the images or videos when you want to use them. Another thing to do is to use fast web hosting services. When you are testing the load speed of your web pages, make sure you prioritize mobile view because most internet users access the internet using their mobile phones.

4. Excellent Content

Excellent content is not limited to the quality of information that is contained in the content. Other things contribute to the content to make it Google-friendly. Things like keywords, page titles, headings, meta descriptions, etc. You have to create content that is informative and valuable to the readers and your audience.

For example, if your website is a medical website, you have to hire expert medical content writers that have a professional background and write credible, educative, and reliable material. Only like this, you will maintain a loyal audience.

5. Backlinks

Another way to make Google understand your content is by getting backlinks to your website. This happens when people link your website to their posts. This allows Google to understand what your website is about. Another way to go about this is to create informative blog posts and link your website to these blog posts. It helps to create awareness for your website and makes Google understand your content.

Google offers a lot of help that can help your content rank well in search results. These bits of help are free and if you can take the time to read and understand these processes, the top is the destination of your web content. You can also check Google’s Youtube channel to see many videos that can be useful to your business.

If you’re looking for assistance with your digital transformation and content marketing you need a digital marketing coach! Are Morch offers socialized digital marketing services to help hotels acquire more customers and reach their customer service goals. 

Contact Are Morch – Digital Marketing Coach!

Related article: 10 Ways To Improve Your SEO Rankings

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About Are Morch

Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert help hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.

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