It is also important that you don’t have any errors when it comes to your HTML code. There are lots of issues that might occur due to negligence so your backend must be properly set up. You will also have to pay extra attention to the architecture of the site. According to the general rule, the user should be able to access any page on a website in just 2-3 clicks. This means that all the web pages should be easily accessible for both users and bots.

Source: Design Wizard

4. Loading speed is very important

Google always prioritizes sites that can provide a good user experience. That being said, page loading speed is something that should always be in the back of your head. Being able to quickly load pages is very important. Most users will leave your site if a page cannot be opened in 2 seconds. Google has noticed this pattern and started boosting sites that are fast while downgrading those that are slow.

Loading speed is very important

Source: Pikwizard

5. Mobile-friendliness is the way to survive

Today, the majority of internet users access the web via mobile devices. This makes it very important for any website to be mobile-friendly. Unfortunately, there are still lots of sites that are not optimized for these devices. Once you access such a website, you might encounter broken or ugly-looking web pages. So, if you wish to rank high in the Google search engine, mobile-friendliness is something you must take care of.

Mobile-friendliness is the way to survive

Source: Pikwizard

6. The main focus is on content

No matter what you think, content is the reason why people come to your site and return to it. Today, the majority of websites still rely on written content. However, we’re seeing increased popularity of video and image content. If you want to leave a mark, you need to make sure your content is of the highest quality, that visitors come back to it and are willing to share it across the web.

Sites such as Design Wizard and Pikwizard are great resources for hoteliers and marketers in the tourism industry who are looking for great engaging visual content for their marketing efforts.

The main focus is on content

Source: Pikwizard

7. Pay attention to links

Even though the landscape of SEO has changed a lot in the last 10 years, links remain one of the main factors allowing you to achieve top rankings. People link to your domain all the time whether you realize this or not. Sometimes these links can be malicious. On the other hand, site owners tend to build links as a way of optimizing their domain without realizing that certain backlinks are more harmful than beneficial.

Pay attention to links

Source: Design Wizard

8. Connect to others

Nowadays, more than ever, the ability to connect with other business owners is of utmost importance. In the internet marketing world, contacts are everything. Sharing your post online allows you to get more traffic and in turn, helps your SEO and other marketing efforts. If you wish to get to the top (and more importantly stay there), you will have to create a culture where sharing and communicating with others is encouraged.

Connect to others

Source: Design Wizard

And there you have it!

With the help of our easy-to-follow tips, you can be sure that you will improve your business’ visibility and see tourists flocking to your establishment.

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.


Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

Ready to take your hotels digital transformation to a new level?

Hire a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: The Ultimate Digital Transformation Plan That Will Rescue Any Hotel

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have some to talk with, I am here listening. Since I am working part-time at the local Kroger, I will best work it out around my schedule to the best of my ability.

Where to reach me


LinkedIn Profile

LinkedIn Page

Also, join us at our Facebook Group – Hotel Social Media Community

We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend going to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.


The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Hi, I am Are Morch. Your Digital Transformation Coach that helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.

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