Google My Business has helped many Hotels that are not familiar with Search Engine Optimization. And Google My Business allows you to create a free account and actively manage how your Hotel appears in Google Searches.
Why Google My Business is important for Hotels
Google is now making some radical shifts where they want consumers to buy more travel from it.
And some of the changes we have seen over the last year is that Google has changed Hotel search for mobile and desktops.
When the consumer searches for a Hotel on Google, whether it’s in the search bar or on Google Maps or Google Destinations, they will come across the prices of the channels bidding on Google Hotel Ads (OTAs and hotels directly).
Search with Google on your desktop or mobile phone for the continent, country, or state you’d like to travel to and add the word “destination” to see an easy-to-browse collection of options. Destinations integrate a deep understanding of all the places in the world with Google Flights and Hotel search, so you can see available flight and Hotel prices instantly.
With Hotel search you can search for Hotels and add “in [name of destination]”.
Google has entered the world of Hotels through a new interface they call Book on Google. This is a booking system or interfaces that Google provides in order for consumers to complete their booking without leaving Google instead of redirecting them to the Hotel’s or online travel agencies website.
Another important aspect is the growth of the Google Hotel Ads program. This program is a backdoor for Hotels to compete with online travel agencies.
With Google Hotel Ads, guests can book directly on your property’s website. So, you’ll own the relationship from tap to booking.
These changes emphasize the importance of Hotel Social Media Framework that put your Hotels content into context.
It really is about being authentic, relevant and timely. Much more so than it ever was before.
How to Excel at Google My Business
Google Maps has never been more powerful. This infographic from Store Traffic takes you through how you can optimize your Google My Business(GMB) profile so you’re one of the first companies people see on Google. Optimizing your profile isn’t rocket science and even people who aren’t tech savvy should have no issues getting it done.
Every business should claim their GMB profile so they can give customers vital information about their business and essentially all you need to do is verify your business by letting Google the address of your business. Google will then send a postcard with a verification code, so you can get your profile up and running.
From there it’s simply a matter of keeping your GMB updated regularly. Make sure to keep your business hours accurate and be especially vigilant during holidays. If your business is closed on certain days around Christmas; you should update your GMB hours to reflect this. Any inaccuracies in times will result in frustrated customers as they might travel all the way to your store only to find it closed.
You should also encourage people to leave reviews and put a system in place where you ask customers to review you. Often customers need to be given an extra nudge to leave a review and if left to their own devices they probably won’t. If a customer likes your store, they will be more than happy to help you out with a five-star review. Find out more in the infographic.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
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