Images: Unique Angles Photography
How can you bring new life to your Hotel services that trigger intent and transform the customer experience?
It boils down to creating a digital marketing narrative that drives relevant action for your Hotel.
And with Facebook Native Advertising relevant and powerful images that tell a unique story ignites micro-moments that becomes part of the customer experience.
Here are some tips on how a professional photographer will help add value to your Hotels Facebook Native Advertising campaigns.
Images and the Instant Experience
Images: Unique Angles Photography
Facebook Instant Experiences, formerly known as Canvas, load instantly, they’re mobile-optimized and they’re designed to capture the complete attention of your audience. Within an Instant Experience, people can watch engaging images, swipe through carousels, tilt to the pan, and explore lifestyle images with the tagged product all in a single ad.
Hotels that can capture customers’ needs in a relevant micro-moment will be able to scale their new innovative marketing to levels beyond their imaginations.
Facebook Native Advertising is designed to drive discovery and attention in customer feed. The idea of using high-value pictures in your advertisement campaign is to create interest and intent.
With Facebook Instant Experiences you direct people to your Hotels website or app, which helps you turn their intent into valuable actions downstream.
Using photos to turn Travel Intent into Direct Bookings
The customer journey can be long and complex. With Facebook Native Advertising you put your Hotel offers in front of people that have an interest in making a direct booking.
Use a focal point and avoid text in the images. You want less clutter and make it clear to your customers what type of action they should take.
High resolution and a theme for your images will help you tie the story your Hotel together so become conveying and inspire the right intent at the right time.
Images: Unique Angles Photography
Hotels have to start a bond with their customers through empathy that triggers a dreaming moment.
Transform a high-value image to create a personalized Hotel experience.
Critical customer micro-moments give Hotels valuable insight that is valuable for your Facebook Native Advertising campaign and retargeting customer that did not take relevant action.
With effective Facebook Advertising strategies, Hotels can create alternative options. Learn how to crat a Hotel marketing campaign that is part of a funnel that takes advantage of Social content in a relevant context.
Facebook ads become even more powerful when customers see that their friends and network already visited your Hotel.
Inspiration and intent are a winning combination.
People want to be sold uplift, experiences, connections, and relatability.
Inspire and optimize your photos
Images: Unique Angles Photography
Inspire customers with micro-moments that are relevant to your Hotel. Facebook Advertising for Hotels and a professional photographer is a powerful combination to help your Hotel achieve this task.
It is important to identify some local inspiration and think outside the box.
Remember images today are perceived as the authenticity and quality of your Hotel. Don’t take this for granted.
Images: Unique Angles Photography
Research of Hotel customers that made a direct booking online indicated that images that extracted positive emotions from customers were bedrooms with window views, a pleasant vista, and natural light.
These photos helped create an instant reaction between the customer and the Hotel. Positive feelings were also exhibited when customers saw something interesting outside of the Hotel like a beach, city, or landmark.
Facebook Advertisements today is more than just an ad. It is a process that ensures your Hotel receive a High-value return for your investments.
My friend Marcus Berg with Unique Angles Photography is our in-house professional photographer if your Hotel needs help with taking some stunning high-value photoshoots.
Facebook Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
