How Twitter will increase awareness, spark discussions and drive traffic for your Hotel

Need to build a Twitter Strategy for your Hotel? Here are some quick effective tips here you can apply immediately to your Hotel.

Ask your Customer

Airbnb world’s largest community hospitality company for sure they have understood the power of the Twitter Community.

A lot of their success lays in the ways they communicate with their Twitter Community.

Airbnb makes sure to keep the discussion going on their blog with effective customer experience tips: Attract more Guests: 10 Simple tips from home staging expert Meredith Bear.

Hotels have used surveys and focus groups to learn more about their target markets’ needs and wants. Now you can attain valuable data in real time.

Attract a relevant audience

You have to put your Hotels content in front of the right audience. There is one of the hidden gems of Twitter. Tailoring a targeted audience is a great way to reach out to a defined group of existing customers and potential customers.

With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website.

To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. Then Twitter matches that information to Twitter accounts to show the matched users a Promoted Tweet with the travel deal.

The result is a highly relevant and useful message for the user. Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it.

Awareness with #hashtag

Twitter is the best tool you can use to increase brand awareness during holidays, events or special occasions. There’s no other place with as many relevant conversations. Even if the customer aren’t physically there, they can still join the discussion and promote your brand. So why not combine visual content with targeted #hashtags.

Give to engage

One of the most effective ways to engage on Twitter is to give and scale. With seasonal changes, your Hotel can give values to a very highly targeted audience. And Twitter is also an excellent tool to make changes on the fly.

Giving is a reflection of your Hotels value proposition. Be creative and combine one of the most requested free amenities like Colin @ Hilton House does.

Keep in mind that the most engaging Tweets are: timely, witty, relevant, informative & platform-specific. To drive engagement, include links to content that positions your expertise and appeals to the interests of your core audience. Include popular hashtags and popular topics to keep your messages fresh and relevant.

Value Proposition the ultimate Twitter fuel

Build loyalty with your followers by being a thought leader and a valuable resource for industry information.

Want to experience the ultimate Twitter effect, then combine all of the elements mentioned here in one simple tweet. This type of tweets can increase your follower base up to 250%. But the word of mouth ( the word of the mouth) will make this type of guts pay off.

How share-able is your Hotels Tweets?

As you see from the examples here from @citizenM and FourSeasons you can easily apply the principles mentioned here to your Hotels Tweets.

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Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast