Why should you do Social Media Market Research?
How To Outlisten Your Competition illustrates how to develop proper Listening Outpost for your Hotel or Small Business.
Social Media Market Research go more in detail. Market Research sound scary and complex. And this is something many of us don’t want to deal with.
Traditional Market Research can be complex, time-consuming and will often require a certain amount of resources. Many businesses select to outsource this part of their marketing strategy, or they assign this to an internal project group.
Social Media Market Research is a unique way to simplify this process, but still, collect valuable date for your Hotel and Small Business.
You will discover some simple but yet powerful methods of collecting the necessary data you need to succeed with your Hotel or Small Business through Social Media.
Research is just a way to educate yourself on all aspects of your own product and services. You might feel that you already know everything there is to know about your product and services.
What you need to learn is what your consumer’s needs and wants are, and then adjust your product and service so it meets your consumer’s needs and wants. If there is a mismatch between what you deliver vs. what your consumer’s wants and needs are, then you really don’t know everything there is to know about your product and service.
Social Media Market Research Tools That Will Simply Your Process
Google Alerts will help you monitor niche related topics. Track brand-related topics, and also track some of your competitors.
Google Insight is a great tool for comparison analyze of your niche.
Google Trends allows you to compare various topics.
Google Wonder Wheel is a helpful tool to find topics related to your search
Blogpulse search hot blog trends
Samepoint search real time Social Media conversations
Socialmention is a real time Social Media Search and analyses. Here you can also set up alerts
Twitter Search will search real time Twitter conversation.
Tweetbeep allows you to monitor niche related topics on Twitter
Facebook Insight provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and a creation of content, Page owners are better equipped to improve their business with Facebook.
LinkedIn Answers allows to ask and answer questions within your area of expertise. And you can also search on questions and answers within your or related niches.
YouTube – search options allows you to refine your search
Alltop is a great article aggregator that you set up to research related blogs or media
Now It’s Your Turn To Check In
Have you set off time for your Social Media Market Research? What tools have you found helpful in your efforts doing this research?