Social Media and Hotel Management Software

My friends at Software Advice a company that provides free reviews of hotel management software, recently analyzed a random selection of 385 of these interactions from 2013, in order to uncover managers’ most common pain points and their reasons for purchasing new Hotel Management Software (HMS) solutions.

The analysis shows that the proliferation of independent and boutique hotels is driving a wave of hotel management software buyers to either evaluate higher-performing systems with more features or look to the Hotel Management Software (HMS) market for the first time. The competition among hotels for bookings is growing, so hotels are seeking specific tools, such as real-time reservation data, online bookings, and guest management capabilities, to stay successful and better reach their target customers.

Replacing Current Hotel Management Software (HMS)

The growth in Social Media Customers raise the demands in more modern Internet-friendly systems. Among the top customer concerns today we see customer support. This is directly in connections with the rise of customer engagement in real time through Social Media.

And the research shows that first-time buyers want improved efficiency. Most request an automated process.

“The results suggest that most of the buyers are unsatisfied with their current hotel management system because it’s old, slow, inefficient or simply unusable.”

A New Solution

The research shows that Hotels is willing to implement a new Hotel Management Software (HMS) system within a very short time frame.

“Online booking features are now crucial in reaching a large audience and made up nearly a quarter of the sought-out functions for a hotel HMS.”

With new HMS systems Hotels is now getting ready to be part of evolving customer demands. This will solve one part of the equations which is the ability to handle bookings in real time.

Another part of the equation is to get a better handle on customer support.

HMS will need to have direct correlations with the Social Media Ecosystem.

  • How do customer identify your Hotels Social Media Profiles?
  • How does your Hotel engage and build a Social Media Follower base?
  • How do you convert your Followers into Loyal Fans?
  • How does Social Media support more Real Time ROI for your Hotel?


Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.

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Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.


Software Advice – help people find the right software for their organization. Having researched over 1000 systems they can identify the best solution for each buyer.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast