by Are Morch | Jan 7, 2026 | Blue Ocean Strategy, Hotel AI
Introduction: Why This Moment Matters Hospitality has always been about experiences. A smile at check-in. A story shared at the lobby bar. A room that feels just right after a long flight. But in 2025, experience isn’t just about service anymore; it’s about strategy....
by Are Morch | Nov 13, 2017 | Hotels
How Hotels manage the period between when insight is first generated and when a concept is ready for development is the key to getting discontinuous innovation off the ground. These are crazy ideas that don’t fit the existing capabilities of the Hotel business models...
