by Are Morch | Jun 25, 2026 | Hotel AI Strategy
I remember a conversation I had with a hotel general manager several years ago while we were sitting in a quiet corner of his lobby, just after the morning check-out rush had settled down. He had been in the hospitality industry for more than two decades and had seen...
by Are Morch | Nov 22, 2020 | Storytelling
It’s a part of human nature that people tell stories and listen to each other’s stories. So, when it comes to consumers, stories will resonate with them on a deep, human level. That means that marketing efforts must be aimed at triggering that deep, human level,...
