Hotels and the Digital Transformation Dilemma

by Are Morch | Mar 20, 2023 | Digital Transformation

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE We must put digital transformation in a...

Digital Transformation and Value Innovation

by Are Morch | Jul 3, 2022 | Digital Transformation

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE Value innovation places equal emphasis on...

How to Find Leads on LinkedIn to Win Group Business

by Are Morch | Jan 26, 2020 | LinkedIn Marketing

This is a guest post from Jenna Potter, the digital marketing instructor at Hotel Sales Success. Want to land group business for your hotel or venue from corporate meeting planners? Register free for the 5-day email course Mastering LinkedIn to Win Group Business,...

How To Create A LinkedIn Strategy and Tactical Plan That Will Transform Your Hotel The Next Decade

by Are Morch | Dec 31, 2019 | LinkedIn

LinkedIn as a professional social network platform has in 2019 added powerful new marketing solutions, new ways to buy ads, and new capabilities for publishing content, targeting marketing activity, and tracking the reach, engagement, and ROI that your hotel...

The Hotel LinkedIn Customer Experience: Start Connect with your Employees

by Are Morch | Nov 4, 2019 | Customer Experience

Train people well enough so they can leave, treat them so they don’t want to ~ Sir Richard Branson. The customer experience is based on perceptions from mental shortcuts people use to identify what is important to them.  And more intense and recent the experience is...