by Are Morch | May 14, 2018 | Community
The European Technology and Travel Services Association (ETTSA) recently criticized an ongoing Book Direct campaign. And some of the critics indicated that this was a major incentive for Hoteliers to push book direct sales is to reduce transparency for customers. The...
by Are Morch | Jan 8, 2018 | Hotels
Today Hotels is experiencing an increase in the modern battle of turning lookers into bookers. It has become a war on online travel agencies and third-party applications. Is it possible for Hotels today to take back market shares from online travel agencies and...