by Are Morch | Sep 5, 2019 | Reputation Management
The customer experience today represents a process between the customer and the hotel throughout their relationship. This process is influenced by the customer journey, key reference points where customer come in contact with the hotel, and all micro-moments offline...
by Are Morch | Apr 8, 2018 | Consulting
Humanness identifies a process where hotel brands implement a humanistic process, which inspires people’s confidence to own and drive the process for effective execution. Reputation management represents the business function concerned with influencing, often through...
by Are Morch | Mar 26, 2018 | Hotels
Today with all the disruptions that we experience as a result of technology, media, new media, and Social Media Hotels must understand both Social Media Listening and Reputation Management. The flow of information good or bad can be overwhelming. We have now come to...
by Are Morch | Jan 24, 2017 | Hotels
With a majority of Hotel bookings coming from online channels, online reviews are vital to the health of your Hotel. Even if they don’t book a hotel online, many guests are starting with a search for a Hotel’s online reputation. This includes checking out...
by Are Morch | Jul 11, 2016 | Consulting
Is Social Media still just a distraction or noise for your Hotel? Or does it appear overly hyped with conversations that are not relevant? No doubt that when you jump into Social Media it will look like a megaphone that has no filter for noise. And then from a Hotel...
