by Are Morch | Nov 22, 2020 | Storytelling
It’s a part of human nature that people tell stories and listen to each other’s stories. So, when it comes to consumers, stories will resonate with them on a deep, human level. That means that marketing efforts must be aimed at triggering that deep, human level,...
by Are Morch | Oct 15, 2017 | Consulting
Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. Storytelling is the social and cultural activity of sharing stories,...
by Are Morch | Mar 24, 2016 | Consulting
How To Use Social Media to Quickly recognize Extraordinary Hotel Talent How can Hotels find qualified candidates in today’s disruptive economy? It doesn’t matter if you call next-generation hoteliers Millennials or Generation Z your Hotel need to execute...
by Are Morch | Feb 10, 2016 | Hotels
Hotel Car Parking A New Valuable Disruptive Revenue Stream For many Hotels maximizing their revenue streams has become more challenging today. Social Media and New Media impact consumer behaviors in new ways. And Hotels today is getting more open to looking at...
by Are Morch | Sep 28, 2015 | Consulting
How To Make Hotel Pre-stay Story boost Social Storyboard For Hotels today there are three primary ways to engage with customers that will add value to their customer experience. Pre-stay: This is the critical stage where customers are influenced and ideas are...