by Are Morch | Mar 12, 2017 | Hotels
Social currency is a concept that speaks to how we only share things that make us look good. It’s why we share certain pictures or articles on Social Media. It’s also why we only tell our friend’s interesting stories about something funny or exciting we did, we...
by Are Morch | May 23, 2016 | Hotels
A Modern Marketing Game Plan for the Hospitality Industry Your modern marketing game plan in the Hotel and restaurant management industry has changed considerably in the past few years. As travelers scour the world with little more than a travel app, fanny pack, and a...
by Are Morch | Jan 13, 2015 | Consulting
Closing the gap between Hospitality and Social Media Hotels today recognize the need to increase their Social Media Budgets for 2015. But still, struggle with beliefs that provide the Hotel Industry with some challenges. There exist beliefs that there are very few...
by Are Morch | Dec 5, 2014 | Small Business
What Black Friday and Cyber Monday taught us about Social Media Strategies I have been connecting, collaborating and networking with Hoteliers, Travelers, Tourism and Bloggers for several years now. Social Media has over the years become part of my lifestyle. Like...
by Are Morch | Oct 27, 2014 | Hotels
There are many benefits a business can receive from utilizing social media to help boost its presence online. For those who aren’t used to maintaining an online presence using social media as a marketing tool, it can be difficult getting started. Having your own...
