Do you like receiving print marketing? Does anyone? I find it annoying, impersonal, and environmentally irresponsible. The nail in the coffin for print marketing was an all too familiar term of artificial intelligence (AI).
Massive search engines like Bing, Ask, and Google use AI to process billions of clicks a day and build a site map of traffic for a myriad of demographics. They use the data to design digital marketing campaigns for more clicks. This organic process is inherently eco-friendly. That site mapping is referred to as search engine optimization (SEO). Your marketing dollar will go further with an SEO agency like King Kong. Compare the trash generated to reach 5,000 random people in 4 days who will disregard it vs reaching 50,000,000 people right now who already searched keywords that relate to your service or products.
Your responsibility is to handle the traffic and retain them with quality services and products. An SEO will drive your target market by making your company visible to search engine AI. We all scroll past the sponsored results and look at the first one or two organic (non-paid) results. Your brand authority or ranking grows as you gain more organic clicks. The larger the variety of search results you show up in, will increase your brand credibility. The search results don’t lie. The top three are the best because they have the most conversions into happy customers. Happy customers grow revenue.
Initially, paid advertising can provide quick results of individual transaction relationships. Organic growth will provide long-term customer-business relationships. Over time your landing page’s organic growth will make you scale production. People only use an easy system. Making yourself easy to find from many directions will increase the user experience. More than half of all online website traffic is organic. Paid and social advertising on Facebook, Instagram, or Reddit make up the bulk of the remaining traffic.
An SEO company will align all your marketing platforms to work together and complement search results. They can provide quantifiable results that show all searches and site traffic. This allows you and them to pivot your plan with each new data set.
Continual process improvement is a familiar term. AI gathers data, filters it to set parameters, develops site mapping from results, and starts over again. Search engine managers update their AI over 500 times monthly to apply new maps.
Get on the map with an SEO agency and plan today.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Propel Your Hotel’s Success with the Ultimate Digital Transformation Coach!
Don’t let your hotel be left in the shadows of its competitors!
Take charge of your future and embrace the digital revolution by reaching out to Are Morch – the visionary Digital Transformation Coach who is poised to lead you towards an exciting, prosperous future.
Contact us today and embark on the most thrilling chapter of your hotel’s journey!
Related article: Search Experience Optimization Enables Hotels to Scale Social Campaigns with New Effective Frameworks
We are in this together!
I must let you all know we are working on this together. I am here listening if you need to vent, talk, cry, or have someone to talk with.
Where to reach me
Email: hotelblogger@aremorch.com
NEW: Hotel Digital Transformer on LinkedIn
Also, join us at our Facebook Group – Hotel Social Media Community
About Are Morch
Are Morch assists hotels in increasing their direct bookings through innovative digital transformation solutions and AI, while avoiding competition with online travel agencies.
Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast | YouTube
