How Cross-Promotion Can Help Improve a Travel Business
Cross-promotion refers to a marketing tool that can be used by businesses with related products. Any time that customers of a particular product or service are being targeted with advertisements of related products, it can be described as cross-promotion. For instance, if you enter a department store and buy a shirt, the salesperson there may try to sell you a matching pair of pants or shoes. That situation is an example of cross-promotion. Any time that you are offered a different product after purchasing a specific one, a cross-promotion is underway.
The use of cross-promotion as a marketing tool can help the companies involved save time and money that they would otherwise have spent promoting their products. It ensures that the companies involved are able to reach a larger population, most of which remains untapped for them. The travel business and the hotel industry can team up to serve each other and help each other’s customer base grow. The following are five methods of cross-promotion that the travel business can undertake in order to promote their businesses:
1. Use the same location for cross-promotion
The travel business can join forces with the hotel industry by targeting hotel customers with suggestions on their offers and services. For instance, an airline can offer aircraft charter services for their customers in the same area that the hotel in question can be booked. This is an effective method of advertising because it is convenient and customers are likely to purchase both.
2. Offer cheaper prices for individuals that buy both services together
This is likely to result in increased sales for both services because people are typically drawn to products and services on offer. For instance, an airline can offer air charter services and a two-night stay at a particular hotel for a cheaper price.
3. Advertise at your partner’s place of business using signs
Customers are likely to be attracted by signs and advertisements that they see at their hotel. Therefore, if an airline decides to offer a discount on air charter for customers that have stayed at their partner’s hotel, customers are likely to go with that and purchase the advertised service.
4. Use your receipts to print combined promotional messages
Customers like to feel appreciated and are therefore likely to give repeat business to businesses that made them feel appreciated. Printing combined promotional messages often leads to more sales. For instance, you can offer the customers who have booked at least a night with the hotel a reduction on aircraft charter.
5. Use social media for cross-promotion
Social media is an excellent platform for promotion; cross or otherwise. It allows businesses access too many consumers some of which who are neither customers of the hotel nor the airline. Be sure to mention your partner’s business on any social media campaigns that you do in order to drum up sales. Setting up contests on social media can also serve to promote sales for both businesses such as Adagold Aviation, who hook up with other travel brands to multiply impact through cross promotions and have been using social media as a way of attracting new clients for several years now.
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This post comes from Sarah Smith, who writes for Noosh Catering. The folks at Noosh are always working closely with hoteliers to ensure that conferences and big events hosted on hotel premises are memorable experiences.
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