There are many benefits a business can receive from utilizing social media to help boost its presence online. For those who aren’t used to maintaining an online presence using social media as a marketing tool, it can be difficult getting started.

Having your own personal Facebook or Twitter does not guarantee that you will be able to grow your hotel’s notoriety online. Realtors, in particular, have done a great job taking advantage of social media to increase their business potential. Here are a few ways that realtors use social media, which hotel marketers can employ as well.

Utilizing Facebook’s Advertisements and Group Pages

Facebook ads are different than regular ads because they can target people based on demographics that you choose when you create the ads. Realtors use this to target people who are going to be looking for houses in the area codes that they work in.

This post goes into how to set up a Facebook agents page for marketing property. Facebook generates the list of people the ads will be shown by examining the data that they share publicly on their profile.

The ad creation page will also tell you how many people are in the demographic that you currently have. That way, you can make sure that the advertisements you create will reach a suitable amount of people for your needs. Realtors use these ads to help target people who are more likely to buy a house soon. Like newlyweds for example.

Hotel marketers can similarly benefit from this. They can target people who are more likely to be renting hotels based on their situation and location. Targeting recently married people would be a good idea if your hotels either are or are located near popular honeymoon locations. It would be a safer idea to target people who are having a wedding soon in your area code. You would then pitch the hotel as a place for people to stay who were attending the wedding from out of town in the Facebook ads.

It’s also a good idea to make sure your hotel has a Facebook group page. Liking a business’s Facebook page feels more natural to many people as opposed to bookmarking their webpage. Even if there are very few people who like your page though, it’s still a good idea to have it there to increase your presence on the web.

Using Twitter To Engage Previous Customers And Advertise To Potential Ones

Realtors use twitter to build a follower base from previous customers as well as friends and family. There is no reason you can’t do the same thing. If a customer follows you on twitter, there’s a good chance that they are interested in staying at one of your hotels again in the future. However, the best way to ensure this is to interact with them.

Your goal should be to create a bond of some kind with them. You should be sending out questions, comments, and generally interacting with your follower base whenever possible. Remember, there is always a chance that your previous customers will tweet about your hotels and give you free marketing assistance in the form of word-of-mouth advertising.

Twitter ads are a very powerful advertising tool that can be used to quickly grow your follower base. Twitter ads are based on keywords. Most realtors advertise on twitter simply with the keyword real estate. You can do the same thing and use the word hotels. You could choose a more exotic term however like resorts. It would probably get fewer hits than the word hotels would, but the people who were searching for resorts might be more likely to look into your page since it is specific.


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Sarah is a small business owner and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast