On-page SEO, aka On-Site SEO, is essentially a collection of practices that aim to optimize/improve a website’s rankings among search engines. It also aims to earn more significant and relevant organic traffic.
On-page SEO is about more than publishing high quality, relevant content. It includes practices like including the right keywords in the HTML Tags (header, title meta), headlines, and images. The practice also ensures that your site has an authoritativeness and a trustworthiness factor to it.
If you’re a beginner who doesn’t know much about the search engine landscape it’s always better to work with web agencies like SPOPLI Web Development & Services.
Why Is On-Page SEO Important?
The sole purpose of all SEO practices is to get the search engines to understand your site and its content. For example, it helps Google to show your site against relevant keywords when a search inputs a query that relates to your site. In the absence of proper SEO, search engines will not be able to display the right pages against the right questions.
Google algorithms are getting more and more refined and sophisticated, thus putting a lot of emphasis on the relevance of the keywords and the semantics in the SERPs. The algorithms today are more adept at assigning a higher value to higher-quality sites based on quality content and relevant SEO factors.
That is why you need to optimize the content that users see such as text, images, videos as well as the information visible only to search engines like structured data, HTML tags, etc.
If you pay close attention to these techniques, you are sure to improve your site’s authority, ranking, visibility, and overall conversions.
1. Keyword in the Title
This is one of the most important signals of a website’s relevancy factor for any search engine. The purpose of a tag description is to tell the user what the page content is all about. In search engines, you can see the tag carrying the main title of the page. It’s a good on-page SEO practice to include the relevant and the most important keyword in the title for which you want the page to rank.
Always place the keyword at the beginning of the title tag. Placing it at the start does better for a page’s ranking than putting it towards the end.
2. Placing keyword in the H1 tag
This is another crucial on-page SEO factor that you should be mindful of. H1 tag serves as a summary of the page description. Although there are ongoing discussions and debates around h1 tag keyword placement, you will see most tech gurus emphasizing its importance and how it’s still relevant even today. It’s a good place to include the keyword in a unique H1 tag.
3. Placing the keyword inside the page
There was a time when stuffing a page with keywords would do the trick in securing the ranking. That’s not the case anymore. Although placing a keyword on a page is very relevant today, you need to be careful about the frequency and the context in which you place it. All and all, you need to be creative and strategic while using keywords in the page copy to tell search engines what the page is all about.
4. Avoid similar-looking and duplicate content
Having too much content that reads or feels similar can have negative repercussions. So, avoid posting duplicate and similar content across the pages to prevent hurting your rankings. Always use unique content on each page.
5. Canonical Tag
There can be times when you cannot do without having two similar URLs. One trick to avoid two pages coming across as a duplicate is to use a canonical tag.
The purpose of this tag is simple – it tells Google that one URL is similar to one. It says that even though they are two separate pages, they are essentially one.
6. Optimizing Image
Not just text, you can optimize images and other media as well for all the right keywords. Images are a good tool that you can use to tell Google what the page is about. You can achieve this with the proper use of caption, alt text, and description.
7. Regularly Updating the Content
Google likes it when a site refreshes its content from time to time. While for some content, it’s not a huge necessity. For example, in the case of a product description, you can do without changing the content because they’re not time-sensitive. But, for other posts, it’s a good practice to make changes every year or so to keep things fresh.
8. Outbound Links
The more links to authoritative and high ranking sites you have, the better it is for the search engines. The idea is that you are redirecting the users towards useful sites containing informative content so they can learn about the subject. This is one way to build trust in the eye of Google. However, do so in moderation. Too many outbound links can hurt the ranking.
9. Link pages internally
Internally linking the site’s pages with one another, wherever you see it fit across the content, is another good practice to pass each other’s strength between them.
10. Including the keyword in URL
It’s the part that appears right after the ‘.com’ part’. It’s a good practice to include the keyword in your URL to add to the relevancy and visibility of the page in SERP.
11. Put out lengthy, informative content
Putting out basic content is not enough today. People need detailed information on different topics. To that end, it’s always good to supply the search engine with lengthy, in-depth, authoritative content. Such content is easier to rank for in search engines.
It just makes more sense for longer content to cover multiple aspects of any topic. So, while it may not be feasible to dig deep into the content all the time, it’s good to incorporate lengthy, informative copies whenever you can.
These may sound too basic or beginner level. But, you’ll be surprised that most people fail to take care of even these points. Sticking with these on-page SEO factors could do wonders for your site.
Sunny Popli is the owner of SPOPLI Web Development & Services. He loves to learn and grow. His key interest areas are to learn and implement the latest & impactful ideas in the field of digital marketing.
Related article: 10 Ways To Improve Your SEO Rankings
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