30 James Street – Home to the Titanic is more than your standard theme hotel, as its theme is rooted in the building’s history, which it honors throughout the hotel.
The building once served as the White Star Line’s headquarters, which was the shipping company behind RMS Titanic. The headquarters were RMS Titanic’s port of registry and it was this reason the Liverpool lettering appeared on the ship’s stern. It was also the location where the ship’s crew received their orders from the White Star Line, including the vessel’s Captain Edward Smith. It has also been rumored that the names of the Titanic victims were read out from the building’s balcony to the public.
Lawrence and Katie Kenwright, the hotel’s owners, are passionate about restoring old buildings to celebrate the city of Liverpool’s history – and so 30 James Street was very much a project of passion for the husband and wife duo. It is the building’s history that has set 30 James Street – as well as the upcoming The Shankly Hotel – apart from other themed hotels.
30 James Street doesn’t just offer all the class and style of RMS Titanic – but it provides guests with a unique experience that is both memorable and educational. The world has been intrigued by the story of the maritime disaster since she sank on 15th April 1912, and so each area of the hotel takes guests on a journey.
Not only can a guest stay in a room that’s individually named after a connection to the White Star Line or a passenger on RMS Titanic, but they can also dine in the Carpathia Restaurant at 30 James Street – which is named after the rescue ship RMS Carpathia.
Guests can also venture to the Merseyside Maritime Museum, which is just a stone’s throw away from the hotel, to view artifacts from RMS Titanic, RMS Olympic, and the Lusitania.
We all travel for a unique experience – and a themed hotel is designed to provide just that for its guests. What 30 James Street has done – and what so many other hotels often fail to do – is honor its history and the location of the city. So many themed hotels have emerged over the years, but none is quite as intriguing as 30 James Street – Home of the Titanic. It is not just a hotel, it is a landmark – and that’s what all themed hotels should aim to become, not only to sell rooms but to give something back to the city they are located.
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About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.