Much has changed for the hospitality industry since the pandemic, with technology becoming an integral part of the vertical. As a hotel owner, you will probably want to embrace digital transformation if you haven’t done it yet. The ones that have already done it expect to get better with innovation.
Technology can help you take your business to the next level because it has more benefits than you can imagine. But innovation often entails a hefty investment, so you must have valid reasons to justify it. Let us explain why embracing technology is the best decision for hotels.
Hotel guests expect quick and hassle-free experiences these days. They want contactless ones in the new normal because it is far easier than conventional processes. They prefer not to leave their room queue up to order room service or pay their bill during checkout.
Hotel websites ease the booking and payment process for patrons and managers. At the same time, a smartphone or scanning QR code can help guests make contactless payments for room service or checking out. Technology makes it possible, so it is the best way to win over customers.
More efficient services
The growing competition and high expectations make the hospitality industry a daunting one. Staying afloat requires you to go the extra mile with customer service. You can embrace an ERP system to streamline processes like purchases, inventory, and human resources. Managers can leverage it to ensure that the business performs at full capacity.
Likewise, you can outsource the customer support process instead of burdening your team with the extra task. The good thing is that it is easy to manage outsourced employees with remote work software. Moreover, you can also automate systems like billing, accounting, and tax payments.
Easy access to information
Besides a quality experience and top-notch services, guests also expect easy access to information. Hotels can address it with their websites and apps, where guests can get useful information such as availability, offers, amenities, and restaurant menus.
Add-ons like details of nearby venues and sightseeing places make it even more helpful. You can even use the app as a marketing tool to send personalized offers or promotions to potential customers. Integrating features like chatbots powered by Artificial Intelligence (AI) into the app is a good way to make it more interactive because potential customers can seek specific information.
Customer loyalty and retention are the cornerstones of the hospitality business. Loyal customers stay with your business and even spread the word through recommendations. Remember that word-of-mouth marketing plays a key role in the industry, so you must go the extra mile with customer service to secure positive reviews. Stay connected with your guests and maintain communication throughout their stay and later as well. Be available and respond to requests more efficiently. Once again, you can rely on an app to ace communication and guest experiences.
Technology is perhaps the best investment for your hotel, even beyond the infrastructure. It enables you to impress your guests and win them over as patrons. Embracing the latest technology can help you gain a winning edge.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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About Are Morch
Are Morch assists hotels in increasing their direct bookings through innovative digital transformation solutions, while avoiding competition with online travel agencies.