Hotel Podcast

digiHotel - a digital transformation journey for Hotels

Episode 1: digiHotel Intro


Welcome to digiHotel – a digital transformation journey for Hotels where we explore mindset, innovations, and digital transformation in the hotel industry. I’m your host Are Morch. Don’t forget to subscribe to our podcast and stay tuned for more exciting episodes.


Episode 1: Digital Check-In – Introduction


Listen to Digital Check-In a podcast for hotels where we talk about why and how digital marketing will help hotels bounce back to a new and brighter future.


Episode 2: Digital Check-In – Value Innovation, Growth Mindset, and Mental Health Awareness


In this episode Are help your hotel identify some important core principles that will help your hotel succeed with digital marketing


Episode 3: Digital Check-In – Why


In today’s episode Are talks about the importance of the WHY. The Why is about your hotel’s contributions that impact and serve others. A high value Why is what inspires humans.


Episode 4: Digital Check-In – Understanding How


In the current market, there is now one group that is overwhelmed with orders and interactions (groceries, household goods, pet supplies, pharmacy, and general merchandise).

Shoppers use a mix of digital touchpoints along the purchasing journey for inspiration.

How is this group that now receives orders and interactions responding, and what can hotels learn from this?

In this episode Are starts discussing understanding how can start implementing new digital marketing strategies in a new context.


Episode 5: Digital Check-In – Value Innovation and Transformation process


In today’s episode Are talks about how digital marketing values and digital marketing innovation help with a.) Transition – managing evolving uncertainty b) Transformation – hospitality reimagined.


Episode 6: Digital Check-In – Digital Recovery Process


In this episode Are talks about the Digital Recovery Process.

The recovery process in itself will take time. Data from STR and AHLA indicates that travel will not return to the 2019 level until 2024.

As a result of this hotels has to focus on value innovation and a growth mindset in context with the digital recovery process.

Some of the core areas of this process will include;

1. Creating new Digital experience offers for hotels

2. Employee and Guest relationships for increased performance

3. Ongoing Reputation Management


Episode 7: Digital Check-In – Identify your hotels’ new ideal customers


In this episode Are talks about identifying your hotels’ new ideal customers/clients.

You should not put your hotel in a position today where you are guessing who your next paying guest might be.

We live in an unprecedented time today where hotels can’t depend on their traditional market segments.

Hotels have to start identifying WHO their new high-quality, (high) paying customers/clients are.

Make sure you first understand why you do what you do. Your WHY is critical for your new contributions that will impact and serve others. It will also help identify what inspires you and your hotel team today.