by Are Morch | Mar 9, 2022 | Hotel Culture
The hotel industry has undergone a lot of changes in the past decade, and the trends are strongly leaning towards one thing. Hotels need to shift their culture to work with the world today. This manifests itself in different ways, from technological upgrades to...
by Are Morch | Feb 27, 2022 | Hospitality Marketing
Let’s face it, these last two years have been tough on everyone. They’ve been especially difficult for the hospitality industry. Now that we finally seem to be emerging from the shadow of the pandemic, though, it’s time to start looking forward. Indeed, the recovery...
by Are Morch | Feb 23, 2022 | Digital Transformation
Digital transformation is ongoing all around us. Often called Industry 4.0 (or the fourth industrial revolution), the speed of change being caused by technology has almost been frightening – particularly through the last decade. As the boundaries between the real...
by Are Morch | Feb 20, 2022 | Hotel Experience
Are you struggling with attracting more guests to your hotel and delivering a remarkable experience in the present? Hotel guest experience used to encompass every aspect of a brand’s offerings; the quality of customer service and care, of course, but also advertising,...
by Are Morch | Feb 17, 2022 | Sustainable Hospitality
These days, more people are starting to think about how they can live sustainable and eco-friendly lives so they can help our planet thrive. If you are starting a hospitality business, it is a good idea to think about how you can tap into the mind frame as doing so...