by Are Morch | Apr 9, 2015 | Hotels
Hoteliers have had to meet a range of new challenges with the advent of OTAs. Third-party interference with guests, commoditization, and a decrease in loyalty due to lowest-price seekers are some of the challenges the hospitality industry is striving to meet in...
by Are Morch | Apr 7, 2015 | Hotels
Visual Storytelling is nothing new. It has been around since caveman, and some theories indicate that cave drawing was used for communications. What has changed is the platforms we now use to communicate and share our stories. Customers today are utilizing New Media...
by Are Morch | Mar 24, 2015 | Hotels
After the New York Hilton Midtown announced they would be ending room service back in 2013, the industry predicted massive change with regards to in-room dining. Today, amidst continued declining sales in-room service, these predictions are coming true as hotels...
by Are Morch | Mar 10, 2015 | Hotels
Why Social Media means Business for Hotels As Digital Marketing matures in scope and power, the Hotel Industry need to catch up. Hospitality Historically Hospitality goes back to the Ancient Greeks. We also see tracks of it in the Bible. Here are just a few samples;...
by Are Morch | Mar 2, 2015 | Hotels
7 Social Media Trends: What Channels Are People Focusing On Social Media Marketing changes year after year. New tactics evolve that help marketing managers promote their businesses while old methods die hard with changes in search engine optimization and consumer...
by Are Morch | Feb 26, 2015 | Hotels
Seasonal is most likely one of your most dreaded words as a hotel marketer. Slow seasons mean finding inventive ways to re-frame an offering or get it in front of new audiences, which can be creatively draining and leave you wondering whether your efforts will pay...
