How to Use Color to Supercharge Your Hotel Marketing

Hotels can color and feng shui to supercharge their Hotel Marketing. Protection, good luck, wisdom, and fertility are the main feng shui energies brought by the symbol of the elephant into any space, be it home or office.

Many Hotels also combine towel swans in combination with red to symbolize love.

Scientific research has revealed that color has a powerful psychological effect on people’s behavior and decisions making. This knowledge now has hotel designers and resort marketers alike being conscious of the type of shades they used for their branding, advertising and logo designs.

Color can be the sole reason someone books a reservation or hotel. Also, a survey indicates that 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase!

Westin Hotels & Resorts used the power of color as a major component of their rebranding campaign to bring energy and a wellness-focused theme to their brand. By adding lively colors to their marketing images they are now better positioned in the modern hotel industry.

Importance of Color in Hotel Marketing

It takes just 90 seconds for people to make decisions on their first encounter with any product or brand. About 62‐90% of the survey was on colors alone for a buying decision or action. Travel and Leisure media uses Color Psychology to succeed in Social Media with the color blue. Their travel-focused readers love the color blue and are twice as likely to click on a link or image when it is blue.

So, efficient utilization of appropriate colors can impact not only to differentiate products but also to influencing feelings – positively or negatively – and therefore, to attitude towards specific products they purchase. It is on this background that hotels and resorts marketers must understand the importance of using the right colors in marketing campaigns.

It is also essential to understand the perception of different colors especially the primary colors. In this post, we look at widely used colors, its understanding and its impact on your resort marketing campaigns.

Hotel Guests perception of colors?

“Black” – Associated with control, independence, stability, and seriousness. This color is used for contrasting which create a balancing in branding.

White – Associated with feelings of purity, cleanliness, and innocence. Can be used to project peace, unity, appeal, and refreshment. White brings creativity, and it is perceived as immaculate, clean state.

Red – Creates a sense of passion, which is useful for marketing of wedding event spaces and honeymoon hotel suites. Encourages show of love and affection, and has been termed the color of love, this is frequently used by fast-food vendors. It is also utilized a lot as a warning color and to make things noticeable hence it is one of the most widely used colors for branding.

Blue – popularly described as the preferred color of men. It’s associated with peace, responsibility, ultimate, and reliability. Blue is known as the color of trust, honesty and it stimulates productivity. Commonly used by conservative brands looking to promote safety and security in their products. Great for use in your hotel’s business center and meeting rooms.

Green: Associated with health, tranquility, power, and nature. Used in resort spas to relax guests and for promoting environmental products. Green enhances harmony and balance which is necessary for decision making.

Purple: Commonly associated with royalty, wisdom, and respect. it stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Yellow: Yellow is the most associated with emotions, Cheerful colors that promote optimism and confidence, it is Used to trigger a sense of appetite in buyers and can create anxiety that can draw in impulsive decisions from buyers.

Orange: associated with fun, relaxation, and friendliness. It’s been identified as a color that stimulates positive attitude in people towards health, it’s the ideal color for health resort fitness clubs and package marketing.

Using the right color mixture

It’s necessary to reduce eyestrain and allow customers to have a clear focus and attention on the product, this can be achieved by using contrast to enable neutrality and Vibrancy which can dictate the emotional response of users to your products. Choosing brighter colors can trigger impulse of users to feel more lively and energetic towards your products, which can lead to better responses and reactions from consumers.

Effect of Brand colors in Marketing and Communications

Branding and color can be particularly useful in helping customers recognize communications from you quickly. Your brand color enables customers to understand your products logo, all your communication, and marketing materials should match your brand color scheme so that your customers rapidly identify it.

Color psychology in branding

Color psychology in branding

This color psychology listing according to research will enable you to know the right color for your business branding and logo design.

  • Trust: Blue was the color of trust followed by white and green.
  • High quality: Black color came first as the color of class followed by blue.
  • Reliability: Blue is the most reliable color followed by black.
  • Fun: Orange emerge the most fun color closely followed by yellow and purple
  • Speed: Red was the undisputable color for speed
  • Courage: Purple is the color that represents courage followed by red and blue

In conclusion, the key to active color use is consistency and right selection. Make color choices that suit your current reputation and target customer then select an array of colors that give you the flexibility to differentiate your products and services from others thereby making it unique, this makes it easy for your customers to identify your hotel resort locations quickly.

References: Studies about Color for Branding

https://www.towergateinsurance.co.uk/liability-insurance/professional-indemnity-insurance/colour-in-branding

https://www.ncbi.nlm.nih.gov/pubmed/2235253

http://www.joehallock.com/edu/COM498/preferences.html

http://www.travelandleisure.com/culture-design/why-we-click-on-blue-things

http://adage.com/article/creativity/westin-hotels-resorts-energizes-brand-global-design-refresh/303042/

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marsha kelly

Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her blog Best 4 Businesses. Marsha also regularly shares business tips, ideas, and suggestions as well as product reviews for business readers. As a serial entrepreneur who has done “time” in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your businesses and improve lives financially.

About the author

Are Morch is the founder and owner of Are Morch – Hotel Blogger & Social Media Consultant. Get more from Are on Facebook | Twitter | Google Plus | LinkedIn | Pinterest | Instagram